a region where a higher percentage of consumers are demanding healthy, better-for-you products. Stores are separated into four
similar, but distinct, merchandising strategies. Based on the demographics on an individual store, the company installs a different merchandising approach, aligning the
assortment with the customer needs and
It has been an interesting journey for the
chain. Raley’s created the self-service meat
counter in 1947, and the chain moved to a
superstore concept in the early 1970s when
Tom Raley removed many walls from stores
and merged the food and nonfood sides of
the business. The chain acquired the Eagle
Thrifty chain to give it a toehold in Nevada
in 1973. It purchased the Bel Air banner in
1992 and the Nob Hill Foods banner six
Now the emphasis is on the future. The
chain is unveiling its Market 5-ONE- 5
neighborhood store new brand of store(s)
this spring with an 11,000 square foot unit
in Sacramento. Reminiscent of the neighborhood market, the food offered in Market
5-ONE- 5 will be mostly organic, minimally
processed, sustainably sourced and free of
things not found in nature. “This concept is
designed to allow consumers to shop a store
where they have confidence the product has
nutritional value, taste great and does not
1991: Joyce Raley Teel and her husband, James E. Teel,
become co-chairmen of Raley’s Board of Directors.
1991: WestPac, a dry grocery distribution center, opens in
Lathrop, Calif., a joint venture with Raley’s, Bel Air Markets
and Save Mart.
1991: Tom Raley dies. Joyce Raley Teel becomes Raley’s sole
owner, on Dec. 27.
1992: Raley’s purchases the Bel Air chain.
1992: Raley’s opens a distribution center in North Natomas.
1994: The first Food Source, a warehouse-format store,
opens in Folsom, Calif.
1997: Raley’s launches the first fleet of Liquefied Natural
Gas-powered trucks in the nation.
1998: Raley’s purchases the Nob Hill Foods chain.
2003: The Raley’s store in Benicia, Calif., is the first to offer
e-cart, Raley’s exclusive online shopping service.
2004: Raley’s opens its first Aisle 1, a full-service fuel
station, in Galt, Calif.
2008: Raley’s becomes the first retailer in California to use
new truck filter system and operate the cleanest burning Class
8 Diesel Truck Fleet in the world used in day-to-day operation.
2009: Raley’s is the first and only retailer in California—and
just second in the nation—to achieve the highest honor from
the U.S. EPA’s GreenChill Partnership. Gold-Level Certification
recognizes retailers for innovative green refrigeration
2010: Raley’s receives resolution for 75th anniversary.
2012: Raley’s launches “Something Extra” shopper loyalty
2014: Raley’s TV commercials win 24 Telly Awards.
2015: Raley’s begins its third generation of family ownership,
Mike Teel becomes majority owner.
THROUGH THE YEARS
(CONTINUED FROM PAGE 70)
A SHOUT OUT FOR RALEY’S
By Ron Fong, president and CEO, California Grocers Association
Growing up in the grocery industry—my family
owned several neighborhood markets in the Sacramento
area—I was very aware of the excellent quality and service Raley’s provided its customers, and the impact it had
on the communities it served.
Raley’s has always been known for fresh produce, quality meats and dairy, and unmatched customer service.
Over the years, Raley’s has led the way in innovation,
always at the forefront of the latest grocery trends.
While they have grown to be one of Northern
California’s largest grocery retailers, it has still maintained
its focus on being the neighborhood grocery store with strong ties to the communities it
serves. Tom Raley set the standard back in 1935 when he opened his first store, and
that tradition continues today with his grandson Michael Teel.
Among many other projects, Raley’s is deeply committed to supporting the arts, led
in large part by Tom Raley’s daughter, Joyce Raley Teel. Through the Raley’s Reach
It has established several food donation programs that have fed tons of thousands
of Californians over the years, most notably its Food For Families program, which has
donated more than $33 million since its inception in 1986.
In addition, Raley’s is a strong supporter of the California Grocers Association and
the CGA Educational Foundation. In fact, Tom Raley was the first retailer inducted into
the CGAEF Hall of Achievement. Since then, former Raley’s executives Chuck Collings,
and Joyce and Jim Teel have joined Tom in this elite group of grocery industry icons.
CGA is proud to include Raley’s Family of Fine Stores as one of its core retail members. Its dedication to California’s rich and diverse grocery marketplace is demonstrated
through its continued support of CGA’s government relations efforts.
Congratulations to Michael Teel and the entire Raley’s family of dedicated employees
in being named Grocery Headquarters 2017 Independent Retailer of the Year.