True to that legacy, Raley’s continues to evolve and is a leader in the
market place. Today, the company’s vision is guided by Michael Teel’s
personal passion to help people eat better one plate at a time, company
Teel, the grandson of Thomas P. Raley, is now the third-generation
owner of this family business. He is surrounded by dedicated employees—including an executive team comprised of company veterans, newcomers and some returnees.
Today, Raley’s is the pride and joy of its market territory, viewed by
many consumers as the region’s hometown supermarket chain and considered the gold standard for grocery retailing in the area. Officials at
the privately-held company, which operates the Raley’s, Bel Air Market,
Nob Hill Foods and Food Source banners, as well as 13 Aisle One gas
stations, say it registers nearly $4 billion in annual sales.
For those reasons, and many more, including great customer service, clean, easy-to-shop stores and a focus on a number of key categories, Grocery Headquarters has chosen Raley’s as its 2017 Independent
Retailer of the Year.
“I left the company in 2002 for personal reasons, I guess the biggest one
was for self-discovery,” says Teel, now the president and CEO of the West
Sacramento, Calif.-based chain. “I spent seven years trying to find a way
The Raley’s executive committee (from left): Keith Knopf, Kevin Konkel, Helen Singmaster,
Mike Teel, Mark Foley, Ken Mueller, Kevin Curry and Deirdre Zimmermann.
to get back after I saw that the company was overly focused on pricing
instead of purpose. Once I got back here I had to rebuild the trust with
our consumers and suppliers, create a point of difference with our com-
petition and create a purpose for shoppers visiting our stores.”
Raley’s adopted a merchandising strategy in the early 2000s that
tested the everyday value pricing model, then dropped it to fall back