environmentally friendly Cascades products are made with less
water than the industry average.
“Cascades is constantly working hand-in-hand with its retailers to develop their multi-tier private label program by offering a full range of retail tissue products in all grades,” Boucher
says. “Along the process, we like to partner with the retailers
to uncover consumers untapped needs and develop innovative
products that can compete with national brands. We analyze
sales results, market trends and the retail environment before
we suggest any new product. This enables us to ensure that our
offering coincides with the shoppers’ needs and habits. We adapt
our product selection to match the needs of our retailers’ space
CATANIA OILS CORP.
Catania Oils Corp. is a family-owned business that has been
around for more than 100 years—passed down through four generations. Its mission is to provide innovative quality products to
customers in an efficient, economic and environmentally responsible manner.
The Ayer, Mass.-based company offers a full line of oils in
an assortment of sizes, as well as a variety of packaging materials, ranging from portion control packets to 48,000-pound tank
wagons. Catania is SQF Certified, and a member of the North
American Olive Oil Association, the Non-GMO project and
American Fats and Oils Association.
“When putting your name on a Catania product you can be
assured of getting the quality and value needed to build a strong
brand,” says Mark Coleman, senior vice president of retail sales.
“Catania Oils has always been innovative with new ideas to help
change customer comprehension and understand the oil market.
Staying ahead of trends and keeping our customers informed
helps ensure our continued success year after year.”
In 2016, the company implemented National Brand Equivalent
PET olive oil bottles in an assortment of sizes. The bottles are
easy to grip, made of recyclable PET plastic and are easy open
with twist-off safety seal caps. The bottles are now available in
250-milliliter, 500-milliliter, 750-milliliter and 1-liter sizes.
“We recognize that consumers will routinely choose a private label product if the packaging looks similar to the leading
national brand. Our new retail olive oil bottles were created to
offer consumers that choice,” Coleman says.