Canning the Growler
One of the biggest trends in upscale supermarkets has been the installation
of a growler station (where legal), a counter where store associates bottle
on-tap craft beers in brown glass jugs that consumers can then take home
for later consumption.
While incredibly popular, growlers do have some drawbacks. The bottles
are heavy and pricey, usually requiring a deposit, and once opened the beer
has to be consumed within a day or two before it goes flat.
Officials at Oskar Blues Brewery, a microbrewery maintaining “
anti-headquarters” in Longmont, Colo., have solved these problems with the
introduction of the CROWLER—a 32-ounce can that is filled with fresh beer
and capped right in the store.
Developed in conjunction with aluminum can manufacturer Ball Corp.,
CROWLERs are being tested in a Midtown Memphis Kroger store with excellent results.
“Kroger is really digging it,” says Justin Dan, an Oskar Blues spokesman.
“It’s a super convenient way to create access to limited availability beers.
Everyone digs it.”
CROWLER advantages, Dan notes, include that the cans are one-time
use and easily recyclable; do not let in light, which “skunks” beer; are sealed,
eliminating carbonation loss; are portable and allowed in more places than
glass; and do not have to be toted back to the store to be filled.
“The cans are rinsed, purged with CO₂, which helps assure that there is
no beer-degraded oxygen added to the beer, and then immediately filled,”
Dan says. “Once filled, a lid is placed on top of the can and into the sealer the
can goes. In about five seconds the can is ready to take home and enjoy. The
CROWLER is intended to be consumed in a single serving while the beer is
in its prime, just like in the taproom,” he says.
Oskar Blues sells the CROWLER canning machines to retailers for $3,900,
and supplies the stores with cans, lids and labels.
“We offer pre-applied shrink sleeves and self-applied sticker labels. Both
can be customized however the customer desires, including with the store
name and logo, while adhering to their state labeling laws,” Dan says.
USN now manufactures and pours high quality,
high volume candles in two of its newest candle
facilities, one based in Toronto, Canada and
the other in Brooklyn, New York. Both possess
20+ years of candle making history.
The Canadian Exchange Rate helps bring tremendous value
to US buyers.
We’re the Private Label
you’re looking for...
© 2017 U.S. Nonwovens Corp. 2358 0217
For More Information: 631-952-0100
2358_GHQ_Candles_Feb2017.indd 1 1/6/17 5:21PM