Java Master International is raising the coffee
bar with Java Master onsite roasters at retail—
designed to help merchants give their shoppers a coffee that offers ultimate freshness.
Officials at the Wixom, Mich.-based company say
that in-store roasting delivers an unmatched level of
freshness that provides retailers a huge competitive
edge and a differentiating experience for shoppers.
They say that this coffee freshness will bring a commitment to coffee lovers with the authentic taste of
coffee and transparency to the fact that coffee is best
enjoyed between four and 14 days from being roasted.
Officials add that that the current supply chain of
The Java Master enables retailers to roast one to
coffee does not provide a best-in-class coffee experi-
ence, noting that more than 65 percent of coffee sold
domestically has been either in transit or on the shelf
for 30-plus days, resulting in stale coffee.
five pound batches of coffee on-site, in less than
10 minutes. On-demand, custom roasting accommodates specific roast profiles to optimize offerings based
on consumer preferences and desire for personalization. The product is electrically powered, easy to install
and safer to operate than gas-powered models, say officials, adding that the Java Master roaster uses convection technology to assure a remarkably uniform roast.
The hot-air roasting process not only yields great-tasting coffee, it removes bean husks and chaff as the beans
roast. The small footprint design is contained to only
17-inches wide by 25-inches deep by 70-inches high
and comes with a lifetime warranty.
“Java Master’s quest is to make sure consumers
enjoy the freshest coffee possible while helping retailers
have a stake in the most equitable and crucial part of
the value chain—roasting,” says Jacques Shalo, CEO of
the company. —Seth Mendelson
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