FRESH TALK Like Bread
Martin’s Famous Potato Rolls and Bread has
unveiled Martin’s Old-Fashioned Real Butter
As with all its products, Martin’s uses only
the best ingredients, such as high protein wheat
flour, nonfat milk, real butter, pure cane sugar
and other high-quality ingredients to make
the soft Old-Fashioned Real Butter Bread, say
company officials. Using 100 percent real butter
without any additional oils is what earns Old-Fashioned Real Butter Bread its name.
“Obviously most people know us for our
potato roll and potato bread products,” says Tony
Martin, executive vice president and grandson to the original founders of Martin’s Famous
Pastry Shoppe, based in Chambersburg, Pa.
“Customers know and appreciate that Martin’s
puts a premium emphasis on quality, and that’s
really what has made our potato roll products
famous. However, we discovered that sometimes
a customer may want a non-potato-based bread.
So we listened to our customers’ suggestion and
worked hard to create Martin’s Old-Fashioned
Real Butter Bread. This bread will be
attractive to the customer who is
looking for the staple of a ‘white
bread’ but wants higher quality
and better taste.”
Real Butter Bread has sweet
and buttery tastes. As with
Martin’s other products,
it has no artificial colors or sweeteners, uses
unbleached wheat flour
and is made from non-GMO ingredients.
“We want to make our
customers happy. We have heard requests for
an additional flavor profile like this because it
is appealing to different members of a family or household. Our loyal Martin’s customers
are eager to try our new product, and the initial
feedback from our test areas shows that those
who have tried it like it. It is generating much
excitement, and it’s a good way to start the New
Year,” Martin says.
Martin’s Old-Fashioned Real Butter Bread will
be sold in retail stores within Martin’s 20-state
fresh distribution areas on the East Coast.
For more information, visit potatorolls.com.
TAKE A SHOT ON SPROUTS
Rä Foods has introduced COLD GROWN Rä Nanoshoots, an alternative to traditional sprouts. Rä Nanoshoots are tiny living plants, grown untouched in sealed
3-ounce packages, at cold temperatures to insure the highest level of food safety.
They have a naturally long shelf life of 21 days, which means less shrink for the grocer and better value for the consumer.
COLD GROWN Rä Nanoshoots are ready to eat, available year-round, and are produced in a sustainable, environmentally friendly way. They are herbicide-, pesticide-,
and GMO-free, and use only a fraction of the water required in growing traditional
sprouts, say officials for the Sacramento, Calif.-based company.
Due to continuing food safety concerns with traditional sprouts the Rä Foods
team turned to the Vista Institute to develop a better alternative. “We wanted to go
beyond the standard practices of seed sanitation and water testing as the means of
assuring food safety,” says Dan Sholl, general manager of Rä Foods.
The problem with the traditional process for growing sprouts is that it germinates
seed under conditions that encourage the growth of dangerous seed-borne pathogens, officials add. Growing traditional sprouts also requires a significant amount of
product handling that can introduce environmental pathogens. Both contribute to
traditional sprouts being subject to shorter shelf life and frequent food safety recalls.
“Cold became our key to inhibiting pathogen growth,” says Susan Harlander, Ph.D.,
managing partner at The Vista Institute. “After more than two years of research we
succeeded in developing the patent-pending COLD GROWN process that creates a
product environment hostile to pathogens, and allows Rä Nanoshoots to grow in
the package to prevent environmental contamination.”
Each package of Rä Nanoshoots is like a tiny growing garden. “They produce a
lush canopy of tender leaves and fine shoots, all visible through the transparent tray,”
Rä Nanoshoots come in several “flavors”: Clover; Clover/Alfalfa; Clover/Broccoli;
and Spicy Blend, a clover/radish blend. Using Rä Nanoshoots instead of lettuce adds
flavor and crunch to sandwiches, salads and many other dishes, officials say.
For more information, visit rananoshoots.com.