What should retailers know about
Thomas Huff: We want retailers to
know that CIP can handle a wide
range of tasks. In addition to creative
design, our team can tackle the engineering, manufacturing and installation of a store’s interior décor—from
signage to millwork.
Our specialty is providing value-
focused solutions that make the high-
est impact within a retailer’s budget.
We are able to do this by investing in
the latest state-of-the-art technology and top craftsmen that together
enable us to create just about anything that can be envisioned.
CIP has been around since 1975,
and in that time we have developed
a solid reputation as a leader in
supermarket design, retail design and
décor fabrication. Both independent
and chain retailers know they depend
on us to give them innovative cus-
tomized solutions. Today, CIP serves
clients, both large and small, through-
out the U.S. as well as Latin America,
the Caribbean and the Middle East.
It would be remiss not to point
out that our company would not be
where it is today without the dedication of our team of employees, many
of whom have been with us for more
than two decades.
Together, our goal is to create
relationship-oriented, customer-cen-tric results, using the highest quality
and details possible. We also seek to
leverage forward-thinking design and
engineering, best-in-class fabrication,
on-time delivery and efficiencies to all
projects, no matter the scale.
Where do CIP’s ideas emanate
The ideas we generate may be
influenced by a variety of factors
including demographics, budget,
remodel or new store and history of
As far as our inspiration, it can
come from many different sources.
Other countries and other retail
formats are often some of the best
stimulators of creativity for us.
We work with retailers on ways
that they can create identity with
store branding. For instance, indi-
vidual shops within those walls make
a more interesting shopping experi-
ence. Technological advancements in
the industry have allowed us to really
step up our game. Aspects that were
once considered strictly functional
now come into play with design
plans. For example, in the past, the
role of lighting was simply to illumi-
nate an area. Today, when we look at
lighting, we look at how facets such
as color temperature, color rendering
and color tuning can all shape how a
consumer sees the retail environment
and positively impact what they buy.
Where are some of the biggest
design changes occurring with the
Retailers continue to focus on
improving center store design. This
area of the store had long been
overlooked as retailers focused their
attention on perimeter departments.
As a result, center store became boring and stale, which directly impacted
sales in this area. Thankfully, this is
changing and retailers are open to
exploring ways to create center store
Some of the design elements that
can help them achieve this are using
larger graphics that can be seen from
anywhere in the store and using creative shelving in a variety of shapes
Improving aisle communication
has also been effective in boosting
center store’s image. Retailers have
found that adding product identifiers make selection so much easier
for their customers. When products
are easy to find, stores tend to see
increases in sales.
Thomas Huff, creative director for CIP Retail, says the company stays true to
its customers by never skimping on the details.
Our specialty is providing
value-focused solutions that
make the highest impact within
a retailer’s budget. We are
able to do this by investing
in the latest state-of-the-art
technology and top craftsmen
that together enable us to
create just about anything that
can be envisioned.