What should retailers know about
William Buck: RATIONAL is the
inventor and world leader of combi-oven technology. Our mission is to
offer people working in commercial
kitchens the most beneficial solution
to their thermal cooking tasks. We
are a company of chefs for chefs.
We focus our energy on creating
the most beneficial solutions and
providing the most flexible and
versatile cooking appliance within
the industry. RATIONAL has made a
name for itself as being a company
that concentrates on one appliance,
which leads to constant improvement
and evolution of our product line.
Maximum customer benefit is
our motto and customer care is our
How has the role of ovens within
grocery food prep evolved?
Retailers are looking for ways to
enhance the quality and consistency
of their food offerings on a daily
basis. Keeping up with the differ-
ent consumer generations and food
trends is a challenge in such a foodie
environment. Push button control
and flexibility within their equipment
lineups is essential for them to stay
on trend, so that they can adapt
without having to reinvent.
For example, if a retailer wanted
to offer vegan, BBQ, Asian, pizza or
fresh-made meals to go, the equipment should not have to change. Our
SelfCookingCenter units can adapt
to different cuisines and styles of
service fluidly, proving how flexible
our equipment is.
What qualities and features make
RATIONAL’s products stand out?
Our SelfCookingCenter product
line has incredible versatility and is
multifunctional. It can steam, grill,
bake, fry, roast, overnight cook,
proof, poach, smoke, cook sous
vide and much more, all at the push
of a button. The chef or operator
has full control of how their food
looks, tastes and smells. They simply
need to select what food they are
cooking. At the end of the day, the
SelfCookingCenter will automatically
clean and maintain itself by easily
running its Efficient CareControl
feature, even overnight.
Our focus on one product line
allows us to stand out in both cook-
ing performance and customer ser-
vice. We have more than 100 chefs
working for us on a daily basis sup-
porting our customers. Offering this
level of support allows us to ensure
that our customers are getting the
most out of their equipment and
receiving their return on investment.
We are proud of having the most
versatile and multifunctional cooking
appliance within the industry, and
equally as proud of having the best
customer care network established
What is new from RATIONAL this
RATIONAL is very excited to have
released ConnectedCooking this
year at the 2017 NAFEM Show.
ConnectedCooking offers our
customers convenience, inspiration
and security. From any smart-phone, tablet or PC, our customers can communicate with and/
or receive information from their
SelfCookingCenter units. Being
able to monitor what is going on in
the kitchen from any location is a
great advantage for staying on top
of the kitchen’s demands at peak
production times. Retailers can be
connected to equipment via the
cloud and they can see what is being
cooked in the kitchen at any given
time, as well as update or modify
cooking programs whenever and
from wherever they would like.
Users can also monitor HACCP
information and set up notifications
for any service or maintenance needs
with ConnectedCooking, making
sure that the kitchen is running optimally and securely.
Maximum customer benefit is the motto, and customer care is the focus, says
William Buck, national corporate chef at RATIONAL USA.
Our focus on one product line
allows us to stand out in both
cooking performance and
customer service. We have
more than 100 chefs working
for us on a daily basis
supporting our customers.