;; ;;;; EQUIPMENT & DESIGN HANDBOOK WINSIGHT GROCERY BUSINESS
An overview of some of the most futuristic innovations
hitting the grocery scene.
By Rebekah Marcarelli
robots, o;ering shoppers a unique service while
saving precious ;oor space.”
“Our colleagues in the grocery business can
capitalize on the new technology, generate
more revenue and set themselves apart from
their competition while boosting additional
tra;c and sales,” said Nick Yates, chairman of
Generation Next Franchise Brands.
3-D Screens Drive Sales
Provision Interactive Technologies Inc. partnered with Dryel, an at-home dry cleaner, to
create ;;D holographic displays and ;;D interactive touchscreens that were deployed at retailers
nationwide, including through Coinstar kiosks
at leading grocers. The futuristic screens allow
consumers to access product information, promotions, rewards and coupons.
“The Provision media network enables Dryel
to in;uence the consumer right in-store, enticing them with a ;;D display and then o;ering a
coupon for signi;cant savings,” said Provision
CEO Curt Thornton. A recent case study showed
that the average rate of redemption for coupons
generated by Provision was ;;.;;, which is considerably high compared to the national average
rate of ;.;;, according to o;cials.
VR Gives Glimpse of Grocery’s Future
Convenience delivery service GoPu; teamed
up with The Hershey Co. to launch a virtual reality shopping experience that was showcased at
the Retail Innovation Lounge at SXSW in Austin, Texas, on March ;;. The project worked to
explore the future of VR in retail, and the partnership provided Hershey insight into GoPu; ’s
millennial and Gen Z consumer base while giving SXSW attendees the opportunity to experience what the future of retail could look like.
“We are not just exploring what retail will
look like in the next ;ve to ;; years, but how
consumers will shop in ;;;; and ;;;;,” said
Daniel Folkman, VP of business development
The project helped Hershey explore the
ways people interact with the brand, said
Brian Kavanagh, senior director of insights-driven performance and retail evolution. “As
last-minute digital purchases and on-demand
ful;llment models become more important,
we are excited to collaborate with GoPu; to
innovate the shopping experience for snacks
lovers across the country.”
Retail is going high-tech, and the innova- tions entering the space truly raise the question if we have ;nally arrived at the grocery store of the future. From virtual reality to robotics, here are some inven- tive applications that have caught our eye.
Frozen Yogurt Robots to Invade
Robots could soon be serving froyo to shoppers
as they peruse grocery aisles. Reis & Irvy’s, a
subsidiary franchise concept of Generation
Next Brands, shipped the world’s ;rst frozen
yogurt robots to ;; retailers this spring.
The robots “provide a fun and delicious experience to the shopper, while grocery stores can
enjoy a convenient revenue-generating addition to their location;s;,” company o;cials said.
“Savvy grocers recognize the value of front-of-store services like Reis & Irvy’s frozen yogurt
Reis & Irvy’s
robots to 16
Average rate of
redemption for coupons
generated by Provision,
vs. the national average