What are some of the key changes
in this category in the past year?
As more consumers purchase
nonperishable items online, retailers are
looking for new ways to increase foot traffic
and in-store sales. Many smart retailers are
offering more and higher quality prepared
meals and in-store dining options.
What are some of the challenges in
Preparing high quality, freshly prepared
foods is difficult in kitchens with limited
space for equipment and untrained
staff. It’s also difficult to contain energy
consumption costs when using traditional
cooking equipment, such as steamers,
convection ovens, deep-fat fryers, rotisserie
ovens and grills, all at the same time.
How has your company been a
category leader in this segment?
The RATIONAL SelfCookingCenter®
offers retailers a terrific solution for
preparing both freshly made meals and
grab-and-go food. It consistently delivers
high quality results and operators can
cook a wide variety of foods with a
push of a pre-programmed button. The
SelfCookingCenter® prepares grilled,
roasted, steamed, fried or baked foods with
ease, saving kitchen space and conserving
How do you partner with food
retailers to help them become
successful in this segment?
Our retail specialists understand retail
trends, grocery kitchens, cost and labor
challenges, and the value of collaboration
to bring a quality food concept forward.
And once you’re cooking with RATIONAL,
your stores have the largest support
network with over 100 chefs and a 24/7
ChefLine to answer questions and help
maximize the equipment’s full working
What specific retail chains have
benefited from your product?
We supply solutions for many of the
nation’s largest grocers and convenience
stores. They have been moving away
from traditional equipment in the last few
years and see the value of investing in our
Where has RATIONAL found success
in the industry?
With the SelfCookingCenter®, operators
have the ability to enhance their traditional
delis, expand their offerings in the meat
and seafood departments, execute in-house catering, add in-store restaurants to
attract a wider audience and capture more
repeat business. Most importantly, with the
high costs of perishable foods, we can offer
solutions, such as dehydrating fresh fruit or
meats (jerky), which can give the retailer
another way of expanding its offerings
while managing inventory.
Q&A with Markus Glueck, Executive Vice President
with RATIONAL North America
SUPPLIER PERSPECTIVES E Q U I P M E N T
“The RATIONAL SelfCookingCenter® offers
retailers a terrific solution for preparing both
freshly made meals and grab-and-go food.”