t’s no secret that getting enough protein has been a top concern of the health-minded, but many consumers are also working to cut
down on their meat consumption as a dietary choice. This conundrum paves a clear path to the top for protein-rich eggs. As such,
retailers and manufacturers are working to enhance the fresh egg case with premium offerings that present the staple in new formats,
such as peeled, microwavable and even plant-based. Check out how eggs are finding their way into new eating and usage occasions.
Fridge & Frozen
What a Time to Be an Egg
Shoppers’ move toward meatless proteins is making the category shine. By Rebekah Marcarelli
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Center Store
CONVENIENCE PLANT-BASED
FRESH FROZEN
