Product excellence and service excellence:
Chairman’s Reserve® Premium Pork delivers the difference
in both. High marks in marbling, pH and color provide an unmatched
eating experience to shoppers, while the Tyson Fresh Meats Team
works with our partners to keep their sales goals on target.
A different kind of pork makes all the difference.
Created Premium Not All Pork is
Hy-Vee Promotes New Wahlburgers Restaurant
With Interactive Experience
In celebration of the grand opening of its first Wahlburgers restaurant, West Des Moines,
Iowa-based Hy-Vee Inc. offered its Twin Cities shoppers a chance to win a VIP meet-and-greet
experience with the Wahlberg brothers and a free dinner for t wo at the new restaurant inside
Mall of America in Minnesota. Integrating social dining occasions with in-store purchases,
customers who purchased Wahlburgers at Home beef products while using their Hy-Vee Fuel
Saver + Perks card were entered into the contest and encouraged to make repeat purchases to
increase their chances of winning.
The contest was held at eight Hy-Vee locations in Minnesota: Brooklyn Park, Cottage Grove,
Eagan, Lakeville, New Hope, Oakdale, Savage and Shakopee. For the restaurant’s grand opening
on May 31, the retailer also hosted an event featuring an appearance by the Wahlberg brothers.
The 5,500-square-foot restaurant offers signature burgers, homestyle sides, housemade
condiments, fish, chicken and vegetarian options, as well as a full bar featuring specialty drinks.
deliver shopper value through culinary-forward options.”
To highlight prepared products’ features and usage,
Golding suggests retailers utilize on-pack labels with clear
tips, such as “Great for Grilling,” “Low and Slow” or “
Skillet Ready,” to make the cooking process more approachable and build shopper confidence.
Exposure to Fresh Varieties
The increased rise of ready-to-eat and heat-and-eat
products is complementary, rather than competitive, for
fresh meat purchases, as evidenced by research from The
Power of Meat 2018. Retailers can use promotions of precooked and prepared meats and cuts to introduce shoppers to new varieties to create confidence in purchasing
these cuts fresh from the meat case.
“Creating educational content and promotions around
a variety of less familiar cuts creates interest in the category and goes a long way toward building confidence so
that consumers will come back to the category and to our
brands,” says Liz Moore, brand marketing specialist for
Agri Beef Co., Boise, Idaho.
The company participates in various community
and charitable events to promote Agri Beef’s Double R
Ranch brand throughout the Pacific Northwest, including
support of Beef Counts promotions with retail partners
designed to raise awareness and provide high-quality beef
to local food banks.
Retailers are also using social experiences to expose
customers to the premium meat products they carry
in-store. Hy-Vee, Jewel-Osco, Acme, Safeway, Shaw’s
and Winn-Dixie this year launched Wahlburgers at Home,
the retail product line from fast-casual restaurant Wahl-