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VP Content, Grocery
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Sales Director, West
Chief Executive Officer
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Andrea Scott McCluskey
& Single-Copy Sales
Stamats Data Management
2019 Meat Handbook
A Winsight Publication
More than 90%
H8 Editor’s Note: Meating Versatility
Is this the beginning of the end for the meat industry?
Don’t believe the hype.
H11 It’s Prime Time for Pork
Retailers have an opportunity to provide information on
quality, cuts and cooking techniques to drive sales.
H18 The Most Popular Protein
Poultry reigns as a profitable growth driver, winning
shoppers’ favor with its versatility and value.
H22 How Retailers Can Avoid a Missed Steak
With fresh beef a top driver of the store perimeter, grocers
must keep up with consumer demand and the competition.
H28 Building a Case for Premium Convenience
Upscale, packaged and ready-to-eat products drive total
store sales and customer loyalty.
H34 Meat by the Numbers
Data from IRI details sales of the category overall, including
beef, chicken, pork, turkey and smoked meats.