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from brands such
as Opaa helps
lar. There is a possibility to also do geofencing and target
shoppers based on store location.”
Offering meal solutions is another idea retailers should
“Retailers can create convenient meal solutions to
help consumers in their meal decisions and help them
save time while they offer their families and friends an
authentic international wholesome meal,” says Alvarez,
who notes that many retailers offer international meal
solutions to their shoppers.
“In center store, they [also] offer endcaps, islands, aisle
displays and demos. Others offer events in the front of the
store,” he says.
Whatever the approach, focusing attention on products with international flair is key to attracting consumers
seeking exciting, innovative cuisines.
As Nielsen’s “A Fresh Look at Multicultural Consumers” concludes, “With the rapid growth of multicultural
households in America and their unparalleled influence
on the marketplace, there is a strong need for retailers to
revise their in-store strategies to include a wider range of
fresh food products and flavor profiles that cater to the
multicultural consumer set.”
The number of shoppers
frequently visiting ethnic
food stores in 2017.
Source: FMI’s U.S. Grocery
Shopper Trends Report 2017