high-end Snake River Farms brand into grocery stores this
holiday season to offer a premium option to serve at home.
Seventeen-store Yoke’s Fresh Markets, based in Spokane,
Wash., is on board with some Snake River Farms premium
beef products, including rib-eye exports in its higher-vol-ume stores. “We are also in some of the higher-end Albertsons and Haggen stores, which are also offering Snake
River Farms, especially centered around the holidays,” says
Liz Moore, brand marketing specialist for Agri Beef.
Some retailers are planning to run specials featuring
Snake River Farms Strip Loins paired with lobster, catering toward a more gourmet at-home dining experience,
ideal for impressing guests and creating lasting memories.
“Especially concerning the holidays, it is a great time for
’Tis the Season for Seafood
consumers to really break out of the norm and look for a
higher-quality product that provides a better eating experi-
ence,” says Moore. “They are typically entertaining during
those types of events, whether it is friends for the Super
Bowl or trying to jazz up that Valentine’s Day dinner.”
No matter the brand, meat is a holiday staple, especially
fancier or heavier cuts that consumers might not indulge
in on a weekly basis. This winter, the National Pork Board
(NPB) is teaming up with three chefs to highlight pork as
the main dish of choice. Jarrod Sutton, VP of domestic
marketing at Des Moines, Iowa-based NPB, says, “With
pork available at an unprecedented value, there’s no bet-
ter time for cooks to bring pork to their holiday feasts
this season.” The recipes created include Apple Cider
Ham with Molasses Glaze, Pork Pappardelle Putanesca,
Michoacan-Style Pork Carnitas and five others.
Seafood—specifically, shellfish—is another premium
menu item that many consumers do not purchase for
a standard weeknight dinner. The holidays create the
prime intercept for Alaskan crab, and the Alaska Seafood
Marketing Institute (ASMI) provides retailers with ample
inspiration to incorporate the delicacy into holiday dishes.
This year, the total allowable catch for Alaska king crab,
snow crab and Dungeness crab is 33. 6 million pounds.
With the shellfish’s limited availability, the holidays are
an ideal time to tempt shoppers to indulge.
“Focusing less on price during those key holiday times,
when the grocer knows they are already going to have
the consumer in the store, is important,” says Agri Beef’s
Moore. “Sell them more on the story than the price.”
Seasonal Fresh Business
Pounds of allowable
catch for Alaska
king crab, snow
crab and Dungeness
crab this year.
Source: Alaska Seafood
The Annual Meat Conference opens the door for
meat professionals to access fresh ideas and perspectives. Come and
satisfy your appetite for learning and professional growth.
February 25-27, 2018
Gaylord Opryland Resort & Convention Center