With our “soft opening” launch issue behind us, and our second issue wrapped and now resting in your hands, it’s a thrill to report hat Winsight Grocery Business is well on its way to its official “grand opening” in Janu- ary 2018. The soft/grand opening correlation, of course, is a familiar expression in the lexi- con of our core food retailer audience, from
whose playbook we’ve taken a page to model the timing
of the rollout of our newly minted prototype. Indeed, by
deliberately building in a few weeks post-ribbon-cutting
to fine-tune the processes and grease the skids, we’ll be
primed to hit our stride when the new year dawns.
In the meantime, we’re pleased with the preliminary
feedback we’ve received thus far about our new trade
media brand. Our team is enthused and exhilarated to
accelerate our focus and make good on our audacious
goal of becoming the go-to source of business intelligence for allied retail decision-makers on every rung of
Realizing that we have much to prove en route to that
end, EVP of Grocery Jeff Friedman reports feeling gratified “by the tremendous momentum we are gathering
as we discuss and enlist feedback for the new retail food
media ecosystem we’re building.
“Not only are we committed to engaging and connecting with category directors across all sections of
traditional grocery, but also in the expanding universe
of mass, drug, club and e-commerce formats,” Friedman says.
I heartily second those emotions and, in doing so, earnestly tip my hat to Jeff for fearlessly shepherding our
new brand—and Winsight’s upstart grocery division—
through unchartered waters with vigor and aplomb.
Concurrently, it’s also fitting to applaud the instrumental efforts of fellow key members of our upstart WGB
sales and support teams, including Midwest VP of Sales
Janet Blaney; Director of New Business Development
Shari Levenson; East Coast Sales Director Jody Kudless; West Coast Sales Director Adam Schaffer; Web
Producer Emily Adams; Production Coordinator Dave
Gall; and Marketing Specialist Karim Hussain.
Heartfelt kudos are also in order for key members
of our digital operations team—including Chief Digital
Officer Tara Tesimu, Director of Digital Development
Lindsay Holley and Digital Production Manager Kim
Collie—who unflappably brought our new website to life
as we went to press with this issue.
Among the highlights of our new website—which
imparts a sleek, polished look to match our new print
design—is a layout tailored for an immersive experience
that focuses on Grocery Business’ robust content library.
Meanwhile, from a user experience perspective, Team
Tesimu focused on improving page speed and layouts to
best meet the needs and expectations of our audience,
with faster and more responsive load times for multiple
devices. Additionally, our new digital home boasts a surplus of new content display options, such as an infinite
scroll function, slideshows, premier content layouts, and
enriched images and video—all of which are integral to
exceptional website user experiences.
Above all, our new website aims to reinforce the vital
connection between our print and digital offerings to
more closely integrate our properties, and in turn, set
us apart with a visually compelling design, authoritative
content and perspectives, research and analysis, and
relevant opportunities to help grocery trading partners
As I reflect on the past six months, I’m confident when
saying: The very best is yet to come for Winsight Grocery
Our new website aims to
reinforce the vital connection
between our print and digital
offerings to more closely
integrate our properties.”
VP Content, Grocery
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