The deli department has consistently outpaced
growth of all other fresh departments. Led by
prepared foods, retail delis offer meal solutions
for today’s time-starved shopper, and Nielsen
research shows the deli department provides the
single greatest point of differentiation between
retailers with highly successful perishable programs and those who struggle.
In recent years, the prepared deli section has
evolved from fried chicken and pizza to ‘
grocer-ants’ featuring made-to-order sushi and unique
entrées. Of course, the opportunities for differentiation in the deli extend beyond prepared offerings. Meats and cheeses account for more than
one-third of deli department sales, and many use
them to stand out from the competition. Some
even have dedicated sections for specialty cheeses,
complete with a cheese monger available for
Perhaps more than any other department,
retail delis can evolve quickly to meet changing
consumer interests. Whether it is rotating deli
prepared menu items, inclusion of multi-cultural
products or adding new, convenient solutions
such as in-store meal kits, the deli offers a variety
of opportunities for growth and change.
Another year of fresh bakery sales growth proves
there is still room for indulgence, despite widespread demand for healthy products. The increased
distribution of smaller-sized products has evolved
the focus of dessert offerings from special occasions to everyday options as well. No matter the
occasion, the fresh bakery provides shoppers with
the convenience of ready-to-eat products. Yet with
commercial alternatives just a few aisles away, it is
imperative to provide and communicate the fresh
bakery’s value to consumers.
One way to provide that value is through assortment, offering shoppers items they cannot find
elsewhere in the store. Carrying and creating buzz
for seasonal offerings can also drive traffic and
generate new interest. Of course, price will ultimately influence some shoppers’ purchase decisions, so it is important for retailers and manufacturers to communicate why products in the fresh
bakery, often more expensive than a packaged
(520) 2 81-1411
More than a brand.
Farmer’s Best grows and distributes a variety of
on-trend and in-demand whole fruits and vegetables.
We grow our best for you, picked fresh, packed
and delivered in pristine condition. Whether you
are a market retailer, distributor or foodservice
professional, our quality, food safety and reliability
is our commitment to you.
Ha r vest
GREEN BELL PEPPERS