Authenticity goes hand in hand with transparency for most consumers who want to know
where their food comes from and how it was
made. Food transparency is a trend that that is
here to stay, says Krystle Turnbull, brand manager for Litehouse Inc. in Sandpoint, Idaho.
“We are continuing to see a shift in U. S. cheese
sales with cheese consumers migrating from
the processed cheese to the natural cheese cat-
egory. Not only do consumers want to feel good
about the ingredients in their cheese, [but] they
also desire information on the production and
heritage stories that come with a brand.”
Litehouse’s Simply Artisan Reserve Blue and
Gorgonzola are handcrafted in Idaho, where
they’re hand-turned, hand-salted and aged 100
days to develop a creamy and robust flavor.
“As a 100% employee-owned company, we
all take pride in knowing our cheese does not
contain any artificial ingredients, and is rBST-
free and gluten-free,” says Turnbull.
Weiser also sees a rise among ACS industry
members seeking to demonstrate a commit-
ment to fair and sustainable business practices
through certifications, such as B Corp Certi-
fication, which certifies for-profit businesses
based on their social and environmental per-
formance, accountability and transparency.
According to the Berwyn, Pa.-based B Corp,
Non-dairy cheese market set to grow 7.7% per year1
• Compatible with your cheddar,
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1 ©2017 Market Research Future, Non Dairy Cheese Market
Research Report — Forecast to 2023
When consumers truly understand
the stories behind the foods they
are purchasing, they are often
compelled to try new products or
are willing to spend slightly more on
products at retail.” —Nora Weiser, American Cheese Society