Today’s consumers have travelled (and eaten) far and wide. From steaming bowls of ramen in the heart of Japan to traditional Venezuelan arepas, these glo- betrotters are looking for ways to bring their experiences home—starting their journey in the aisles of the local
grocery store. Worldly consumers who are in the know about
regional international foods are searching for options that they
can prepare in the comfort of their own homes; yet offer similar
experiences to those tasted abroad.
Keeping retail shelves stocked with a wide variety of international products, including exciting new dishes and flavors, can
keep shoppers interested and engaged.
There has been an increase in demand for products authentic to the region they are inspired by, as worldly consumers will
not be easily fooled with Americanized versions of international
dishes, observers say, adding that they will jump at the chance
to bring home a product that promises genuine flavors from
beyond the U.S. border.
Consumers are looking for global cuisine adventures in supermarket aisles.
BY REBEKAH MARCARELLI
A WORLD OF FLAVOR