What are some of the key
changes in this category in the
Joe Perez: What we’re seeing
is that there is a demand for more
variety, meaning manufacturers are
producing not just olives stuffed with
pimientos, but also blue cheese, jala-peno, salmon, ham and of course the
ever-popular anchovy and tuna.
What are some of the challenges
in this category?
One challenge is raising consumer
awareness on the versatility of the
product and the variety offered such
as small, medium, large, sliced, green
black, salad mix, different stuffings
and reduced sodium. The products
can be used as snacks, in drinks, in
stews, salads, on and on.
How has your company been
a category leader in this
First and foremost, we have the quality and with that we’ve received chef’s
best awards. We also offer a full range
of presentations, from 2 ¼-ounce to
How do you partner with food
retailers to help them become
successful in this segment?
We provide our retailers with marketing materials such as pop displays so
that consumers are more aware of the
products and we give them a variety.
Where is this category headed
in the future?
As consumer engagement increases,
more and more creative usages will
Any key trends retailers should
Consumers wishing to “dress up”
dishes, from a simple macaroni salad
or chicken salad to a grilled fish and
vegetables recipe. CS
According to Joe Perez, Senior Vice President of Goya Foods, as consumer
engagement increases, more and more creative usages will become available.