20 Center Store Handbook 2017 www.groceryheadquarters.com
If you build it, will they come?
It is no secret that today’s consumers are redefining retail, as
we enter an era of shoppers turned advocates. With the advent
of retail tech, consumers can now get almost anything with the
click of a button, which means retailers and brands must adapt
to a whole new landscape to ensure their survival. Chief among
these necessary shifts is the need to offer more than products
by providing compelling, differentiated shopping experiences.
To help retailers and brands determine how to address
this new reality and cement marketplace positions, Daymon
conducted a global survey asking respondents to share their
thoughts on shopping for everyday products, providing us with
new insights into what they want and how they want it. These
learnings may require major strategic shifts for many, particu-
larly those merely trying to weather the current retail storm.
Age is just a number; not a lifestyle.
Shoppers can no longer be thought of as homogenous groups
based on simple demographics like age. Instead, values and
lifestyles dictate the shopping journey — and the desire for par-
ticipation in the retail experience plays a defining role.
Whole Foods does this well by connecting with local cultures
FROM SHOPPER TO ADVOCATE: