www.groceryheadquarters.com 2017 Center Store Handbook 17
center store categories with information
easily on par with what might be available
from a service-based perimeter category.
SmartLabel doesn’t just tell consumers
what ingredients are included in products; it can explain what those ingredients
are, why they are in the product, what
they do, and even where they came from.
This includes how a food was produced,
how animals were treated, and how fish
Both FMI and GMA have been working with companies on how to get started
with SmartLabel. Most companies start
with a brand or two, and then expand.
GMA and FMI are leading another initiative that provides helpful and consistent
information to consumers about product
date labels on packages. This new indus-try-wide effort seeks to reduce consumer
confusion about product date labels,
which can often lead to food waste and
added costs to families.
This new voluntary initiative streamlines
more than 10 different and sometimes confusing date labels down to just two standard
phrases on consumer products packaging.
“BEST If Used By” describes product quality and “USE By” applies to the few products that are highly perishable.
Companies are encouraged to change
their product date labels to use these standard phrases by next year.
Consumers have ever-higher expectations for information about the products they buy in the center store, and
SmartLabel, Facts Up Front and the product
code dating initiative provide retailers with
more tools and platforms to meet these
consumer demands. CS
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