that the Beyond Meat brands are sold in the refrigerated
meat section next to their animal-based counterparts.
“Our point of view is the Beyond Meat brands are
an extension of animal meats and provide consumers
healthier center-plate protein options in the place where
meat reducers or flexitarians shop for these items,”
Muth says. “This approach to merchandising has been
highly successful and well received by retailers and
shoppers.”
The Retail Connection
As more consumers adopt meat-free or meat-limited
diets, savvy retailers are stepping up to attract
these shoppers into their stores. Weiss Markets, for
example, recently launched a new Plant Powered
program featuring in-store signage that identifies a
variety of healthful plant-based foods; Publix offers a
wealth of information about plant-based diets online;
and South Carolina’s Hendersonville Community Co-Op offers a series of lectures, community events and
classes focused on plant-based eating.
A variety of resources can help retailers educate
themselves and their customers about plant-based
foods:
• Plant Based Foods Association (plantbasedfoods.
org)
• The Good Food Institute ( gfi.org)
• Plant Protein Month ( plantproteinmonth.com)
The site includes information about Plant Protein
Month (April), plus the downloadable “Plant
Protein 101” and other resources.
In order to be a vegetarian,
you don’t need to spend
your whole paycheck at a
specialty grocer.”
—inMarket
VEGETARIAN/VEGAN
Celebrates over 40 years of business with a fresh new look and
3 new decadent flavor profiles!
New England Natural Bakers,
a premier manufacturer of
granola and trail mixes located
on the east coast with national
and international distribution.
The company was founded in
1977 by John Broucek and has
been a mainstay in the Natural
Foods industry ever since.
How has your company
been a category leader in
this segment?
Since 1977, New England
Natural Bakers has made a
commitment to producing the
finest natural snacks and cereals.
We have been producing healthy,
delicious, natural foods that
offer consumers taste, quality
and ingredients that exceed their
expectations.
New England Natural Bakers
offers the attributes consumers
expect including Organic,
Non- GMO Project Verified, low
fat and unsweetened options in
our products.
What should retailers and
consumers look forward to
from NENB in the coming year?
New England Natural Bakers
continues to provide retailers and
consumers with the latest trends
and innovations. We are introducing
new decadent flavor profiles,
along with a fresh new logo and
packaging. We are launching
three new pouched granola
flavor profiles which include:
Organic Chocolate Peanut
Granola, Organic Toasted
Coconut Granola and Organic
Salted Caramel Apple Granola!
We are excited for this launch
and will continue to produce
exciting new products and
trends!
GRANOLA AND TRAIL MIX
