Growing consumer interest in health, sustain- ability and ethics is driving plant-derived ingre- dients and products into high popularity.” That statement, from a recent report from Innova Market Insights, Crawley, U.K., should quell any doubt that retailers who promote plant-based products can harvest new sales from shoppers focused on health and wellness. Plant-based product claims increased by
;;; globally ;compound annual growth rate, or CAGR,
;;;;;;;;;;, with growth occurring on a variety of platforms: plant proteins, active botanicals, sweeteners,
The growth and popularity of plant-based
products sow fresh opportunity for retailers.
By Kathleen Furore
herbs and seasonings, and coloring foodstu;s among
them, the company’s data shows.
“Gravitation toward plant-based diets in general,
along with interest in vegan, vegetarian and ;exitar-ian lifestyles and concerns over animal welfare, have
together served to increase interest ;in plant-based
products;,” Innova Market Insights says.
By the Numbers
The size and scope of the plant-based marketplace paint
a very green picture of future eating trends.
According to a ;;;; consumer research study from St.
Increase in sales
food in the U.S.
in the past year