“cost, ;avor and the eating experience will still be the No.
Godfrey of Tree Top says he’s also seeing texture starting to drive lunch box selection, with “‘crunchy’ to satisfy
the snack cravings and ‘smooth’ as a descriptor of special
Tempting the Picky Eaters
Mindful that many children tend to be picky eaters and
shy away from foods they’re unfamiliar with, parents
can be easily discouraged from picking up an item they
have not yet tried; ditto for a healthier alternative to their
child’s favorite snack. Retailers have a golden opportunity
to ease parents’ fears and promote new products through
Baker of ; Generation says the company has seen success with in-store sampling programs at its retail partners
during the busy back-to-school period. “Frankly, it comes
down to educating the consumer on what features a product has, how it can be used and why it’s good,” he says.
“Many customers love the idea of a quick and di;erent
breakfast for their children” once they see it demonstrated in-store.
SQFI Launches Food Safety
Solution for Manufacturers
The Safe Quality Food Institute’s new Fundamentals Program
helps small to medium-size food producers boost food safety.
The solution, which meets the technical requirements of
the Global Food Safety Initiative’s (GFSI’s) Global Markets
Programme and was developed using the GFSI Global Markets
Programme Toolkit, integrates “robust” food safety standards
into companies’ existing practices and creates a pathway to help
them achieve globally accepted GFSI certification.
The program has two separate codes—manufacturing and
primary production—and also o;ers both basic and intermediate
approaches. While both programs include essential food safety
requirements, Basic SQF Fundamentals focuses on developing
good implementation tools for food safety, and Intermediate
SQF Fundamentals builds on the requirements of the basic
approach, which includes implementation tools and additional
requirements regarding documentation.
“The goal of the SQF Fundamentals Program is to help
protect the brands of small and medium enterprises from the
risk of a recall and satisfy their buyer’s requirements,” says
Robert Garfield, SQFI’s chief food safety assessment o;cer
and SVP. “The SQF Fundamentals Program helps to facilitate
retailer acceptance of entrepreneurs, providing food safety and
acceptance along the supply chain.”
Tree Top is o;ering
mobile rebates and digital
coupons during the back-
to-school season. P H