Satisfying Snacking Occasions
Retailers are making more dough by offering a product assortment that appeals to not only indulgent and
health-conscious consumers, but also to smaller households and on-the-go lifestyles. According to IDDBA’s
What’s in Store 2018 report, mini, single-serve and small-er-size varieties are the No. 1 trend influencing consumers’ shopping and purchasing in the bakery category.
Sales of bakery snacks totaled more than $2.5 billion in
Tops Gives Shoppers a
the 52 weeks ending June 17, 2018, according to IRI. “While
all Americans have adopted on-the-go lifestyles, we really
see Gen Z leading the snacking craze. They’re replacing
meals with more snacks throughout the day,” says Boote.
“For this reason, we see snackable and craveable hand-
held items like muffins, Danish, croissants, scones, bis-
cuits, bagels and rolls experiencing more growth.”
To increase consumer interest, retailers can place tradi-
tional bakery products in nontraditional places through-
out the store, Boote says. Featuring rolls, breadsticks and
cookies near the salad and hot bars lets consumers easily
add them to complete a meal, she says. Also, placing indi-
vidually wrapped bakery products such as cookies next to
the register encourages impulse purchases.
Taste of Lebanese Culture
Tapping into consumers’ taste for unique and ethnic flavor
profiles, and simultaneously asserting its support of local
vendors, Tops Friendly Markets has teamed up with Cedars
Bakery in Buffalo, N. Y., to stock Issa’s Pita Chips on its store
shelves, providing shoppers with a diverse assortment of
nontraditional bakery items.
“We pride ourselves in supporting and investing in our local
farmers and merchants, to support our local economy,” said
Kristen Hanson, VP of center store sales and merchandising
for Tops, when announcing the alliance with the local bakery.
“When the opportunity came along to partner with Andrew
Issa and his family-owned bakery here in western New York, it
was a natural fit. They offered a quality product that not only
tasted great, but it was also on point with natural ingredients,
something that is important to many of our consumers.”
The Issa family, owners of Cedars Bakery, use an authentic pita chip recipe inspired by their
Lebanese culture to offer a wholesome snack that can be conveniently enjoyed on the go.
Baked in a flame-lit oven—which produces the chips’ unique appearance, texture and taste—
Issa’s Pita Chips pack a craveable crunch and are made with all-natural ingredients without the
use of preservatives.
For his part, Cedars Bakery owner Andrew Issa said he feels “incredibly grateful that Tops
Markets has lent its shelves and given us a platform to provide our community with an authentic
flame-baked pita chip.”