Product excellence and service excellence:
Chairman’s Reserve® Premium Pork delivers the difference
in both. High marks in marbling, pH and color provide an unmatched
eating experience to shoppers, while the Tyson Fresh Meats Team
works with our partners to keep their sales goals on target.
A different kind of pork makes all the difference.
Created Premium Not All Pork is
Food Transparency’s Halo Effect
Food transparency can also drive department growth for
retailers, a halo effect in performance overall. The top
25% of retailers for organic produce grew their total produce department sales 22% faster than the national average. Similarly, retailers who are leading in antibiotic-free
meat grew their total meat department 166% faster and
generated a full percentage point more of total store sales.
Our study also found strength in sustainable seafood programs: Retailers who have invested in sustainability programs are outpacing those who have not.
While our study found consumers across the age and
Value for Manufacturers
income spectrum engaged in food transparency
and social responsibility, a greater concentration
comes from millennials. In our 2017 Fresh Foods
Shopping Survey, 68% of millennials were more
likely to care about the social and cultural aspects
of their fresh foods, with 67% actively seeking out
locally sourced products. This has evolved beyond
organic; only 33% said they are more likely to opt
for that now mainstay option. Overall, local avail-
ability was one of the highest motivators in deter-
mining where to shop, with 30% of consumers
looking for locally sourced fruits and vegetables, and
21% seeking locally farmed meats and poultry. Beyond
finding selection, consumers reported availability of
locally sourced meat and produce makes them feel the
store cares about the overall welfare of others and the
local community. There is great opportunity for retail-
ers and growers to partner to win more consumers in the
store, online and in the media.
For manufacturers, there is value in being a first mover
vs. a fast follower within transparency and social responsibility claims. The shift toward transparency and social
responsibility will only accelerate, with our study showing marked increases in just two years. Consumer focus
is amplifying quickly; it is critical to evaluate your variety
and assortment to see where the rapidly expanding, wide
spectrum of key claims and benefits fit in your portfolio
and company strategy.
Jonna Parker is principal with IRI’s Fresh Center of Excellence. For more
information on IRI’s Top Trends in Fresh series, visit iriworldwide.com/insights,
download the 2018 webinar on Food Transparency and Social Responsibility
at iriworldwide.com, or email Jonna Parker at email@example.com.
Category Close-Up Fresh Business
of fresh foods in 2017