Hispanic
buying power is
concentrated in
select markets,
including:
New Mexico
Texas
California
Florida
Nevada
Colorado
New Jersey
New York
Illinois
;; AUGUST ;;;; WINSIGHT GROCERY BUSINESS
CHECK IT OUT
Hispanics
Eat Up New
Products
The fastest-growing ethnic group in the nation is eager
to try new products across the store, according to IRI.
A quick-bite breakdown of the numbers behind industry hot spots
Chew on This
Hispanic shoppers are divided on how much
indulgence they allow in their diets.
Forty percent
of pacesetter
brands that hit
the mark with
Hispanics tout
“more natural,”
“organic,”
“herbal” or
“holistic”
attributes.
Hispanics spend more than
$94 billion
on CPG products.
Food Beverage
Beauty/
personal care Home care Healthcare Pet care
English-speaking
Hispanics 26% 19% 19% 13% 10% 9%
Bilingual Hispanics 29% 20% 24% 20% 13% 8%
Spanish-speaking
Hispanics 25% 13% 29% 29% 20% 9%
Non-Hispanics 23% 16% 12% 11% 9% 6%
Hispanics Show Strong Interest in New Products Across Departments
Percentage of
consumers who
consider themselves
avid new product
adopters
Spend
Share of
department
spending
General food $25.0 12.4%
Refrigerated $13.3 12.3%
General merchandise $11.8 11.2%
Health $9.8 12.5%
Beverage $9.6 13.2%
Beauty $7.9 15.2%
Frozen $6.5 11.1%
Liquor $5.8 11.1%
Home care $4.4 14.5%
Tobacco $3.3 6.2%
Hispanic CPG Spending by Department
billions
36% 80% of the time eat healthy 20% of the time allow
for indulgences
50% of the time eat healthy
50% of the time eat
whatever they want
%e
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