2017 Shop! ROI Standards: Store Redesign 2
A special thank you to our sponsors Specialty Lighting, Stylmark, Canada’s Best
Store Fixtures Inc. and Trion for their support and also the Research Council and
the ROI Standards Task Force for their work in developing this white paper.
In today’s retail climate, ROI data is no longer a “nice to have.” Retailers are
counting on their suppliers to provide the information they need to demon
strate ROI when they implement changes in store design–whether it’s improved
signage, upgraded fixtures, a new mannequin line, or a complete redesign.
In our continual effort to drive an industry dialog on ROI, Shop!, the trade associ
ation focused on enhancing retail environments and experiences, is pioneering
the development of industry standards for Store Redesign ROI. In 2014 Shop!
worked with EWI Worldwide to gain an understanding of this topic. The EWI
team surveyed retailers with physical remodels regarding their motivations,
goals, and expectations of a store redesign. The information was shared in
a 2015 EWI White Paper that was inserted in Retail Environments magazine.
Building off of those findings, Shop! has endeavored to further understand
the current ROI measurement habits of retailers, store designers, and manu
facturers. Shop! conducted a survey for the first phase of the research with
key industry players in retail, store design, and fixture manufacturing.
The 2017 Shop! ROI Standards: Store Redesign white paper offers actionable
insights, case studies, and best practices based on the findings of our recent
studies. I hope the takeaways in the following pages will help you justify your
investments to create and execute successful store redesign projects that
ultimately enhance the retail experience for shoppers.
This is the first of a series of ROI research from Shop! in 2017. Later in the year,
Shop! will release results on Understanding the Effect of the Retail Workers’ Service
on the Customer Experience and How it Ties Back to Return on Design.
For questions or more information about the report, please visit the Shop!
website at shopassociation.org, email us at email@example.com, or call
Madeline Baumgartner, Shop! Director of Education & Research at 3128632917.
Steven Weiss, CEO, Shop!
A SPECIAL THANKS
TO OUR STORE REDESIGN
TASK FORCE MEMBERS
Jane Greenthal, Chair