fine-tuning comes into play. Retailers should take steps to ensure that
whomever is installing the retrofit doors is capable of properly adjusting the setting on the display cases,” says Proctor.
And while strides have been made in regard to lighting cases, experts
note that it often takes multiple types of LED fixtures to positively
impact emotional shopper perception. “To fine-tune your store’s lighting and take full advantage of your merchandising impact, work with a
lighting expert who can help specify ambient lighting, spot lighting and
case lighting,” she says, noting a display case manufacturer may have
lighting experts available to guide retailers through the process.
Hussmann Insight is the company’s new multi-deck platform case
for produce, dairy, packaged deli, meat and beverages. Company officials say Insight was designed with input from food retailers to address
concerns regarding food quality, sustainability, retail performance and
merchandising. Beach says the AdvantaChill performance package is
the heart of Insight and brings together fans, air flow, coils and lighting for better product temperature, lower energy costs, better lighting
and easier cleaning and servicing. From a merchandising perspective,
Insight offers two styling options (Ellipse and Faceted) to align with
interior store design preferences. LED lighting is standard, integrated
and optimized for even and effective lighting.
Airius recently launched the Narrow Aisle series of destratification fans
that feature an airflow profile much longer than it is wide. According
to Avedon, these fans are highly effective near cold cases and above
aisles, as they provide airflow down the length of an aisle while avoiding intrusion into cold cases.
Creating a comfortable environment for shoppers requires a team
effort, notes Noonan. To this end, Air-Row Fans works closely with
architects and engineers, and with store owners and technicians, to
closely build and monitor an environment that will keep customers in
the store. “Consumers report that the key reason they come to a partic-
ular store is the store environment, and in particular the climate. That
said, when working with retailers we measure every area of the store in
designing placement for our fans to ensure that we create air balance,”
The key, he adds, is pulling the unused warm air from above, and
drawing it down to the floor to decrease the temperature differential
from floor to ceiling, while not disturbing open cases. Eliminating hot
and cold spots and protecting against wet floors, is also a focus as is
placing fans in the entry and stock areas to eliminate energy waste. “We
also work with stores to ensure our fans compliment their environment
and paint and powder-coat to match décor,” says Noonan.
In recent years, Anthony, has taken stock of the looming DOE regulations and changing retailer and consumer attitudes toward energy
consumption, and responded with new lines of cooler/freezer doors,
lighting and shelving. Its Vista Elite Vacuum Insulated Glass (VIG)
Doors feature anti-condensation technology that eliminates the need
for door or glass heat, which makes them a “zero energy” solution. It is
also the only all-glass, heat- and energy-free cold-case door that offers
panoramic product visibility.
Additionally, Anthony is preparing to launch the next generation of
LEDs in the Optimax family. This lighting system will save up to 70 percent in energy consumption compared to its current Optimax Pro 24
Series. Moreover, its new Mini-Roller system takes merchandising capability to the next level of effectiveness with improved shelving capacity,
increased restocking efficiency and improved product visibility.
Retailers realize that they must stand out from the crowd when it comes
to how they display their refrigerated and frozen food offerings, says
Zero Zone’s Petersen. For maximum case style and efficiency, Zero
Zone offers its premium line of Crystal Merchandiser cases, operating
at as much as 84 percent lower energy, but with a look that makes shoppers say, “wow.” In addition to this premium line, Zero Zone also offers
the new Highlight Merchandiser cases, which Petersen says, represent
a giant technological leap forward from the reliable refrigeration “work
horses” that retailers have always relied on. The new Highlight cases
perform at much lower energy levels, have improved structural integrity, and give a more wide-open view of the retailers’ products.
Moreover, Zero Zone has recently introduced its Reveal Merchandiser
line, a stylish, efficient line of open cooler cases featuring a clean, modern look. Petersen says the Reveal Merchandiser has a compatible style to
its door cases and is ideal for achieving a cohesive look in stores that use
both types of cases. “Compared to competitive models, it has the highest capacity in the market place, with exceptional facings and energy
efficiency. Features such as optional under-shelf and nose lighting from
Zero Zone ChillBrite LEDs make retailers products ‘pop,’” he says.