Low cost, simple & beautiful
in-store ad frames!
6460 W. Cortland St.
Chicago, IL 60707
Pole stands and A Frames made ANY size
or height with ANY of our frames
3 Continents 23 Countries 30,000+ Products 100% Satisfaction
VKF Renzel USA Corp. | 219-661-6300
www.tronitag.com | www.vkf-renzel.us
from troni TAG and LG Innotek.
Easy to install. Easy to change.
Ready for tomorrow.
way products are merchandised inside the case. Today’s next-genera-tion doors, for instance, have been re-engineered to eliminate bulky
borders and handles that can impede the consumer’s view of the
products, all of which work in tandem to create a more
inviting shopping atmosphere.
Additionally, advances with LEDs have led to the
development of lighting systems that uniformly
illuminate the products with no hot spots or dead
zones, creating a viewing field that allows the
products to pop. Advancements in shelving allow
products to reliably slide to the front, or as close to
the visible viewing area as possible. Deeper shelves
also ensure that products are where they need to be,
while having the dual benefit of reducing the amount
of time and labor required to restock the case during
peak shopping hours.
“A reworked cold-case section that incorporates any
or all of these technical advancements will go a long way
in helping the retailer optimize the attractiveness and
drawing power of this critical area, which will likely lead
to improved sales and profitability,” says Brooks.
Borgen Systems is best known for creating top-of-the-line
refrigerated cases based on retailer-driven designs and features. The
company recently introduced DekFRESH gravity+, for fresh meat and
seafood. According to company officials, this case’s unique struc-
ture means that instead of a tank housing the coils, the floor
of the case has a built-in cooling system. Among other
things, this new design helps improve food safety. There
are also no vents or hidden spaces for food particles
to accumulate, which provides a significant reduction
in the risk for bacterial growth. It also means fresh
meat, deli and seafood products remain safe for a
longer period of time. “DekFRESH gravity+ display
cases do what retailers asked us to do, which is lower
operating costs, add a ‘WOW’ factor to their showcase,
If a retailer isn’t in the market for new door cases, as
Hillphoenix’s Proctor points out, there is the opportunity
to close the case by retrofitting doors on existing multi-
deck refrigerated display cases. However, she cautions that
retailers who install doors and expect their energy savings
and product shelf life to improve without making other
adjustments, may be missing the mark. “This is where the