|GHQ|NONFOODS FOR PROFIT
Judith August, founder and president
of Las Vegas-based Judith August
Cosmetic Solutions, has given
her popular concealer, The
Everything Pencil, a makeover.
The revamped pencil will feature a
bolder design on the outside, but will offer the
same formula that has been winning over consumers
for decades. Developed through her work with Cosmetic
Surgeons in Los Angeles in 1986, the company has now reached its 30-year anniversary
of developing and marketing cosmetic products that cover up and conceal just about
anything, from simple, annoying flaws to serious coverage. The Everything Pencil is
small and portable, and can be placed in consumers’ pocket or purse.
“After 30 years, it’s about time,” says August, in reference to the new look. “A girl’s
got to do what a girl’s got to do.”
For more information, visit judithaugustcosmetics.com
FAST RELIEF FOR BABIES
Aquaphor Baby unveiled its maximum strength
Aquaphor Baby Fast Relief Paste to deliver fast-acting relief for diaper rash without odor or mess.
Aquaphor Baby Fast Relief Paste relieves diaper
rash discomfort in just one use. The creamy formula
is made with 40 percent Zinc Oxide and creates an
impermeable barrier to block moisture, helping
to keep baby’s sensitive bottom dry and protected.
“With Aquaphor’s 90 years of skin care expertise,
we developed a maximum strength zinc oxide paste
made for diaper rash that feels light and is free of
unpleasant odors, parabens or fragrances that can
irritate baby’s delicate skin,” says Erynn Keefe, mar-
keting director, Aquaphor at Wilton, Conn.-based
Beiersdorf. “We are pleased to introduce Aquaphor Baby Fast Relief Diaper Rash
Paste, which goes on and wipes off easily and is clinically proven to protect and
relieve diaper rash, so parents can trust baby’s skin will be protected all night long.”
Conveniently available at all food, drug and mass merchandisers nationwide,
Aquaphor Baby Fast Relief Diaper Rash Paste is hypoallergenic and is made with
provitamin B5 and Shea Butter to help repair skin’s natural barrier and keep baby’s
skin moisturized and smooth.
For more information, visit beiersdorfusa.com
Dr. Bronner’s has launched a new 1-ounce
travel size of its Peppermint All-One
Toothpaste for organic oral care on-the-go.
The low-foaming formula reduces plaque, whitens teeth and freshens breath – yielding a tingly clean feeling. Made with 70 percent organic
ingredients, including organic coconut flour
and coconut oil, which aid as a mild abrasive,
and organic aloe juice to help soothe gums.
Dr. Bronner’s toothpaste is vegan, fluoride-free, non-GMO certified, NSF certified, and
contains no synthetic foaming detergents or
preservatives. Available in peppermint flavor
and packaged in 100-percent recyclable boxes
and tubes, the travel size tube is TSA-compliant
for carry-on luggage.
Dr. Bronner’s is among the first companies in North America to use for its toothpaste tube 100-percent recyclable High
Density Polyethylene (HDPE) plastic made
partly from sugarcane, a renewable agriculture
resource that captures carbon dioxide (CO2)
and requires limited additional irrigation or
“We are thrilled to launch this travel size version of the best-selling toothpaste in the natural marketplace,” says Michael Bronner, president of Vista, Calif.-based Dr. Bronner’s. “Now,
there’s no need to compromise your preference
for trusted Dr. Bronner’s cleanliness from head-to-teeth-to-toes while exploring Spaceship
Earth!” explained Bronner.
For more information, visit drbronner.com
NONFOODS NEWS By Rebekah Marcarelli