States,” says Steven Frank, founder of Nature’s Rite.
“There are so many Americans who do not get nearly
enough sleep. It can be difficult to find the relief a person
needs from these symptoms without having to resort to
various medical procedures, so we developed an herbal
remedy that solves the problem.”
Protein is another nutrient consumers are focused on
to target overall health and wellness—and many will turn
to the supplement aisle to ensure they are getting enough
of it. Protein powders are a quick-growing supplement
trend among health-conscious consumers, say observers.
The Nature’s Bounty Co., based in Ronkonkoma, N. Y.,
includes protein powders within its large range of vitamin and supplement offerings. Pure Protein, a brand of Nature’s Bounty, launched
its Super Food Protein Powder in June. It is vegan, provides 20 grams
of protein per serving and available in Dark Cocoa, Vanilla Bean and
Mixed Berry Super Fruits. It also provides amino acids.
“With the rise in popularity of plant-based nutrition, we recognize
that our consumers are looking for convenient ways to add more pro-
tein while also trying to incorporate more fruits, vegetables and greens
into their diet,” says Derek Bowen, chief marketing officer for The
Nature’s Bounty Co. “We’re excited to add Pure Protein Super Food to
our portfolio, fulfilling the need for a complete, high-
Probiotics are among the most buzzworthy supple-
ments on the market today. As many consumers look for
ways to support digestion and heal their guts, probiotics
are becoming a daily staple in the wellness regimens of
Nature Made Dual Action Digestive Probiotic +
Energy B12 Gummies are designed to support digestive health. This new supplement is available in raspberry and cherry flavors. It contains probiotics with a
The growing probiotics segment is an important one for grocers to
keep in mind, especially as competition heats up from online suppliers.
Swanson Health Products, based in Fargo, N.D., released a new probiotic line this year with 14 different forms of the supplement that focuses
on digestive health, colon health, flora support and more.
“As a growing number of people of all ages are experiencing the positive benefits of probiotic supplements, they are looking for a probiotic
tailored to their individual wellness plans,” says Katie Doyle, chief executive officer of Swanson Health Products.