average consumer, and the expansion of product lines is not
slowing down any time soon.
Nature Made introduced four new products this past April.
Among them is Nature Made Omega- 3 with Xtra Absorb
Technology, designed for heart health. Omega- 3 is recommended for heart health and the product’s Xtra Absorb
Technology offers more efficient absorption of the supplement,
company officials say. They add that the absorption is four
times better than standard fish oil concentrates.
Another new product, Nature Made Immune Care Daily
Support, utilizes green tea to enhance the body’s immune system. This is done through 200 milligrams of L-Theanine and
360 milligrams of green tea extract.
“We strive to develop products that meet consumers’ needs, and the
breadth of our new product line up this year is no exception to this
commitment,” says Toll. “As a leading brand in the vitamin and supple-
ment industry, we take pride in developing quality products that help
consumers meet their daily nutritional needs.”
Nature Made also recently launched a skin moisture supplement line
called Glow by Nature Made. The line uses ceramosides, an ingredi-
ent that forms a lipid barrier within the skin. This helps with the skin’s
appearance, smoothness and firmness, say company officials.
The innovative line is made up of a selection of different soft gels. The original product, Skin Moisture, is formulated with 70 grams of ceramosides for skin’s hydration, in addition to vitamins A and E. Officials add that
with this supplement, skin hydration support can be
seen in 15 days.
Skin Moisture Hair + Nails adds biotin to the original
product, a supplement many consumers buy to keep hair
and nails strong and healthy. Skin Moisture + Sleep is
the original product with one milligram of added melatonin, to help consumers who may have trouble sleeping.
“Consumers are increasingly seeing a link between
their health and beauty, viewing internal solutions like sleep, diet and
supplements as part of their total beauty care,” says Etienne Patout,
chief marketing officer at Pharmavite. “Glow by Nature Made provides
an additional tool in consumers’ beauty regimen, helping them support
their beauty from within with ingredients backed by science.”
Nature’s Rite also offers supplements targeted to consumers with
sleep troubles. The company’s Sleep Apnea Relief supplement is a natu-
ral herbal blend that offers relief for those suffering from a lack of sleep,
say officials for the Sarasota, Fla.-based company.
“We are thrilled that Sleep Apnea Relief is taking off in the United