in Grover, N.C., and joins 11 other styles. In a press release, the company said the Strawberry launch was a natural next step for Cheyenne,
as the launch of Limited Edition Tropical was a big success.
Fratarcangelo says Cheyenne offers several merchandisers that call
out the brand and price inside and outside of the store. “We also have
the ability to work with retailers on customized merchandising solutions that work specifically for their market needs,” she says.
Another new flavor option comes from Jacksonville, Fla.-based
Swisher International, which recently added Optimo Natural Leaf
Cigarillos grape blend. The company says the new cigarillos are finished in candela leaf wrappers and packaged in two-count, resealable
foil pouches. Also new from Swisher is Optimo Natural Leaf Cigarillos,
available in three price points and six blends.
Jane Green, vice president of marketing for Swisher, says the large
cigar market is growing at a double-digit rate and traditional cigarillo
volume remains strong. “We are also seeing two significant growth
drivers, Mini Cigarillos and pre-priced Natural Leaf Cigarillos,” she
says. “The unique mini cigarillo, a shorter and thinner cigarillo, has
earned popularity with fast-paced adult consumers. Natural leaf ciga-
rillos have been around for years, and the recent market shift to pre-
priced pouches is driving much of their growth.”
Green adds that adult cigar consumers demonstrate a high degree
of brand loyalty and will go to another store if they don’t find their
favorite items. Supermarkets should make the best use of their lim-
ited space and carry the bestselling items, and keep them in stock.
“Premium cigars are another strong opportunity for supermarkets,”
she says. “Premium cigars carry higher margins and appeal to a sig-
nificant segment of adult shoppers.” A Swisher subsidiary, Drew Estate,
offers ACID G-Fresh cigars sealed in a foil pouch, which the company
says is designed to maintain freshness without using a humidor.
Another new product comes from R.J. Reynolds Tobacco Co. In July,
LIGHTING UP OTHER CATEGORIES
its top-selling cigarette brand, Newport, made its Newport Platinum
styles available nationally. The company says Newport Platinum offers
a smooth menthol taste that is different from the traditional Newport
family. Newport Platinum will be available in two styles, Newport
Platinum (Kings and 100’s) with a smooth and flavorful taste, and
Newport Platinum Blue (Kings and 100’s) with a full-bodied and fla-
The new rules and other changes are creating segmentation and diver-
sity, says Dave Savoca, president of Smokey Mountain Chew, based
in Sandy Hook, Conn. “Adult tobacco consumers are being funneled
toward new directives and new choices. There has also been a prolif-
eration of new products in both the tobacco and tobacco alternative
Late last year, Smokey Mountain launched Airio, which the company
calls the World’s Smallest Cigarette Filter. Savoca says it is a new prod-
uct in a new category. “Airio significantly reduces tar and other chemi-
cals from a traditional cigarette,” he says. “Airio provides incremen-
tal sales, as it is an add-on purchase to a traditional pack of cigarettes.
Airio can also be used by adult smokers as part of a tobacco cessation
Sometimes the key to success is as simple as giving consumers what
“In all honesty, it always gets down to providing a diverse assortment
of fresh product in a visible location with an ease-of-purchase element,”
Savoca says “Aside from that, any type of TPR’s or other promotions will
attract adult tobacco consumers.”
Another opportunity for incremental sales comes from lighters.
Calico Brands, based in Ontario, Calif., introduced a premium
brand of pocket lighters, Scripto Ultima. The company says Scripto
Ultima offers up to 3,000 lights, visible fuel supply, adjustable flame
and polycarbonate material with high impact resistance and high heat
resistance. The Scripto Ultima product line also offers a lighter for
every style, so that the consumer will not have to use the same lighter
design day in and day out. For merchandising, Scripto offers three-and
four-tier space saver racks for front end merchandising of pocket lighters, as well as clip strips for packaged pocket lighter products.