With benefits that go beyond the meat
case, a partnership with the Star Ranch
Angus® brand team means having access
to customer service and marketing
support that works for your bottom line.
In a recent study comparing the sales of
stores utilizing our branded elements
with stores that did not, Star Ranch
Angus branded beef contributed to a 13%
increase in dollars and an 8% increase
Let’s work together in bringing these
numbers to your business.
®/© 2017 Tyson Foods, Inc.
* “Star Ranch Angus® Beef In Store Promotion Material Test”
Midan Marketing. Spring 2015
CLEANING UP PRIVATE LABEL SNACKS
The Kroger Co. also carries an extremely successful line of natural
and organic private label products marketed under the Simple Truth
brand. It includes snack items such as health bars, better-for-you
chips, popcorn and trail mixes. All items in the Simple Truth line
are free-from 101 undesirable ingredients, such as artificial preservatives, high fructose corn syrup and bleached flour.
Price Rite Supermarkets, a subsidiary of Keasbey, N.J.-based
Wakefern Food Corp., just launched its own Wholesome Pantry line,
which features free-from and organic items. The Wholesome Pantry
line includes food items made with simple, clean ingredients without
artificial additives, flavors, colors and preservatives, and is packaged
with easy-to-read labels, company officials say. The line includes
more than 30 products currently available on shelves.
“Price Rite is committed to providing our customers with outstanding customer service, variety, value and low prices,” said Neil
Duffy, president of Price Rite Supermarkets at the time of the line’s
launch in June. “With the introduction of Wholesome Pantry to
our stores, we are able to give shoppers accessible, convenient products that they can feel good about giving to their families, without
breaking the bank.” Wholesome Pantry also debuted at ShopRite
Supermarkets, another subsidiary of Wakefern Food Corp., in late
Last year, H-E-B rolled out its better-for-you private label line, Select
Ingredients, which features more than 400 products and includes a
variety of snack items and more – all excluding more than 200 synthetic ingredients, high fructose corn syrup and artificial flavors.