a blog post. “We know that many people
value clean and distinctive food labeling.
That’s why we are also creating SmartLabel
landing pages linked to detailed product
and ingredient information for all products in our U.S. portfolio this year.”
Cincinnati, Ohio-based The Kroger Co.
has done a great job in stocking health-
ier snacks. The grocer’s Michigan divison
recently started stocking Zollipops, a local
Detroit-based company producing good-for-your-
teeth lollipops that were created by Alina Morse,
who was 9 years old when she invented the product
three years ago. Rachel Hurst, public affairs man-
ager with The Kroger Co.’s Michigan division, says
the fact that this product was created by a young
person is not the only reason she is excited to see its
inclusion on Kroger’s shelves.
“In Michigan, this was a big deal for us because
they’re a local Michigan business and, with the product being a healthy treat it, is the best case scenario
for us,” she says.
Kroger is not only supporting youngsters by carrying their healthy products, the retailer is also helping children learn to love healthy snacking items
through its Kroger Kids Fresh Friends Program. As
part of the program, kids are given a punch card that
allows them to get a free fruit or vegetable that is featured by the store each month.
“Children can go to their local Kroger where they
can pick up a free fruit or vegetable and learn about
why it’s healthy and maybe try something they’ve
never tasted before,” Hurst says. “Kids love it. Let’s
just says Gala apples are the fruit of the month. Kids
can come in, get their free apple and when they get
to the register the back of their cards have a scan
bar so we just scan it out and they’re not charged for
it. Parents love it too because they are trying to get
their kids to try healthy foods, and having them try
it without having to buy it is really great.”