SHOPPERS
SNACK SMART
Retailers have plenty of opportunities to appeal
to consumers’ demand for snacks that meet their
high wellness expectations.
BY REBEKAH MARCARELLI
CONSUMERS ARE DEMANDING HEALTHIER SNACKING OPTIONS and retailers have heard their cries. In recent years, numerous retailers have restocked their shelves with the cleanest and most transparent snacks on the marketplace, revamped their private label programs
to include quality better-for-you snacks and even implemented programs to help make healthy snacks more readily available to their
customers.
Transparency has been one of the year’s hottest topics. Andrew
Mandzy, director of strategic insights at New York City-based
research firm Nielsen, says consumers’ focus on product transparency is not only relevant to manufacturers, but has also become a strategic priority for retailers.
“Many retailers are working with manufacturers to eliminate unde-
sirable ingredients from products on shelf, and meet the health and
wellness demands of today’s shoppers,” Mandzy says. “This strategy
involves thinking beyond the label claims that are on product pack-
ages and instead truly understanding how ingredients are impacting
sales performance across the store.”
Mandzy notes that in many cases, brands are not using their labels
SELLING
WELLNESS
G H Q
