Whether hot or sweet, peppers
are the bell of the produce
BY HALEY HASTINGS
PEPPERS MADE UP 2.9 PERCENT OF PRODUCE DEPARTMENT DOLLAR SALES AND 6. 7 PERCENT OF TOTAL VEGETABLE SALES during the latest 52 weeks ending May 25, 2017. Peppers
posted average sales of $1,504 per store per
week, down 2.2 percent from the previous
year. During this time, peppers’ average volume sales remained unchanged from the previous year, while the average retail price fell
2.4 percent to $2.18. The peppers category is
made up of 22 different segments, with the
top-selling three segments – sweet green peppers, other sweet peppers and sweet red peppers – accounting for 76. 8 percent of category
sales. During this time, each of these segments
decreased or maintained sales from the previous year. Sweet green peppers and sweet red
peppers decreased 5. 9 percent and 2.9 percent,
respectively, while other sweet peppers maintained sales.
Regionally, peppers had highest contribution to total produce sales in the East region
( 3.2 percent) followed by the Central region ( 3
percent). Peppers also posted the highest average sales in the East region at $2,124 per store
per week (steady compared to the previous
year), followed by the Central region at $1,624
per store per week (down 3 percent compared
to the previous year).
Pepper sales spiked the week of January 7,
2017, at $1,701 per store followed by the week
of the Fourth of July holiday (the week ending July 9, 2016) at $1,696 per store. The lowest
selling week for peppers was the week ending
December 3, 2016, $1,241 per store.
DOLLAR CONTRIBUTION TO TOTAL PRODUCE SALES BY REGION
52 weeks ended 5/27/17
WEST SOUTH EAST CEN TRAL TOTAL U.S.