General Merchandise Manager
Costco Wholesale | Retailer | CANADA
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Costco Wholesale joined PMA to support their rapidly gro wing fresh produce offering. But along the way, they discovered they were also rapidly
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targeted this demographic with its Lil Snappers line
of kid-sized fruit packaged in pouch bags of apples
or pears. “They come in the best flavors for kids
and are the ultimate portable snack,” says Brianna
Shales, communications manager. “Shoppers flock
to this package because they market to the intended
user (kids) right on the bag, and fit the portion size
(small) that kids can actually eat.”
Though convenience remains a top priority, consumers also demand variety in both product options and
flavor profiles. Mann Packing Co., based in Salinas,
Calif., offers a range of value-added vegetable products, including its pre-cut Family Favorites, Organic
Biologique and Culinary Cuts lines; its fresh-washed
Fresh Farms line; its meal-ready Nourish Bowls;
Snacking Favorites; and its Veggie Slaw Blends. The
company recently added organic cauliflower florets
and organic green beans to its diverse product lineup,
and it continues to introduce new, multicultural flavors to its current offerings.
“The demand for value-added veggies continues to
rise, and we have focused on expanding the segment
for both conventional and organic,” says Jacob Shafer,
senior marketing and communications specialist.
“Value-added warm meal kits, like Mann’s Nourish
Bowls, were developed by an expert panel of chefs,
featuring uber-trending vegetables: kohlrabi, but-
ternut squash, cauliflower, sweet potatoes, kale and
sugar snap peas. The bowls are available in trend-
ing flavor profiles and are suited for a variety of meal
occasions, and can be eaten as a meal or side dish.”
Retailers should work with their sup-
pliers to customize their offerings based
on their shopper demographic. Monterey
Mushrooms, based in Watsonville, Calif.,
offers an assortment of mushroom vari-
eties and packaging options, including
pre-washed and pre-sliced. The company
partners with its retail clients to create
customizable planograms and collectively
develop programs to increase transactions
and market basket size.
“We believe in partnering with our retail