Deep River Snacks, a manufacturer of premium, cause-oriented salty snacks, has
redesigned its packaging and introduced a Black
Truffle Kettle Chip.
According to company officials, the new
packaging brings forward the vibrant colors the
brand is known for, while adding a heavy dose
of appetite appeal. The logo has been refined
and the tagline, “Because We Give a Chip,” has
been emphasized, while other key information,
such as “Cooked exclusively in Sunflower Oil”
and “10% of profits to charity,” has been added
to the front of the bag.
“We knew we had to approach this project
very carefully to retain the key equities of our
iconic packaging, while at the same time allow-
ing enough flexibility to really make an impact
on-shelf,” says Kristine Ford, vice president of
marketing at Deep River Snacks, based in Deep
River, Conn. “The end result is exactly what we
wanted: a recognizable, but updated design
that better signals the incredible, delicious
chips inside the bag, and more clearly articu-
lates our mission to ‘give a chip.’“
The all-natural Black Truffle Kettle Chip
combines decadent Italian truffles with the
company’s signature, crunchy chips to create
a fragrant chip reminiscent of trendy truffle
fries. Packaged in 1.5-ounce bags, shipped in
24-count cases, the chips have a suggested
retail of $1.29 -- $1.49.
While the other Deep River Snacks chips
promote a charity that has impacted the life
of an employee, Black Truffle will instead ask
consumers to nominate a cause to spotlight.
Consumers can nominate a cause by going
to #PutACauseOnIt or by visiting
PutACauseOnIt.com. Updated packaging, featuring the winning consumer-generated charity, will debut in early 2018.
“Promoting organizations that have personally touched the life of a co-worker has been a
core part of Deep River Snacks since the beginning,” says Jim Goldberg, founder and CEO. “We
see our fans as a big part of that extended family, and we’re very excited to ask them to nominate causes that ‘give a chip’ about this time.”
For more information, visit DeepRiverSnacks.com.