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To usher in the autumn apple season,
Strongbow Hard Apple Ciders has unveiled its
newest flavor – Strongbow Artisanal Blend.
According to the manufacturer, it is crafted with
heirloom cider apple varieties, cold-pressed
and blended together for a naturally refreshing semi-sweet taste, and, like all Strongbow
products, contains no artificial colors or flavors, Strongbow Artisanal Blend launches in
September and will be available in 11.2-ounce
six-pack bottles, variety 12-pack, variety 24-pack
and limited-edition mini-can four-packs.
“We are greeting autumn with the newest edi-
tion to the Strongbow family of hard ciders, and
are excited to share Strongbow Artisanal Blend
with our loyal customers and new cider drinkers
across the U.S.,” says Jessica Robinson, vice presi-
dent, Portfolio Brands, at White Plains, N. Y.-based
Heineken USA, who was involved in the develop-
ment of the new flavor.
“With strong momentum behind the brand –
Strongbow is growing plus- 12 points ahead of
the category – Artisanal Blend is sure to delight
consumers and drive even greater sales growth,”
Robinson says. “Its unique blend of heirloom
apple varieties results in a refreshing semi-sweet
taste that, in product testing, 78 percent of con-
sumers said they would buy.”
A massive consumer sampling of four-pack
mini-cans at a suggested price of $1 will start in
September to drive trial and awareness of the
new flavor and bring new drinkers to the cider
category. Retailers can capitalize on the fact that,
based on a limited-time spring offering, 90-per-
cent of mini-can buyers are new to Strongbow
and 74 percent are new to the cider category.
In addition, the launch will be supported by
a year-long national TV advertising campaign,
buzz-worthy digital and PR, along with in-store
merchandising to heighten visibility.
Artisanal Blend will simultaneously replace
Strongbow Honey in the 12-bottle Strongbow
Variety Pack, alongside Strongbow Orange
Blossom, Strongbow Gold Apple and Strongbow
Cherry Blossom. The same four flavors will be
offered in the four-pack mini-cans.