GHQ FOCUS ON FRESH
Despite the major trend toward organics, scan data has shown that many
retail organizations fail to capture
these sales. Not CMI Orchards. The
Wenatchee, Wash.-based company’s
Daisy Girl Organics label is one of the
strongest in the industry, with its
Daisy Girl 2-pound organic Gala selling as the No. 1 branded organic apple package in the U.S.
CMI’s owners and growers have made huge investments in new
orchards to produce products that customers and consumers demand.
Over the last few years, CMI has converted its orchards to Certified
Organic, and has removed many orchards with older products to
replant with the optimal genetics of the most popular apple strains,
including Gala, Honeycrisp and Fuji.
“CMI’s president, Bob Mast, spent more than 20 years as a produce
merchandiser with a national supermarket chain. I spent 13 years at
Nielsen focused on retail performance,” says Steve Lutz, vice president of
marketing. “We have several people on our sales staff that came directly
from the retail procurement side. So we like to think as an organization,
we appreciate the demands of the retail environment and work extra
hard to make success in the apple category easier for our customers.”
DOLE FOOD CO.
Jim Dole founded Dole
Food Co. with the pledge
of “quality, quality, quality.” In 1933, the Dole
brand was introduced, and
it is now one of the most
recognized brands in the world. The company continues to fulfill
its pledge for quality through its research, food safety and sustainability practices.
The Westlake Village, Calif.-based company’s first Corporate
Sustainability and Responsibility program began in 1924, and
today includes water management, carbon footprint, soil conservation and packaging. In addition, Dole began its organic program 20 years ago, and is now the largest grower and distributor
of fresh organic pineapples. Dole also launched its Organic Salad
line in 2016, featuring six organic salad mixes, including three
new varieties and two new organic salad kits.
“Industry stats prove that organic is no longer just a trend—it’s a
lifestyle,” says William Goldfield, director of corporate communications. “The organic consumer is looking for authenticity in their
food choices. Dole shares information on how and why we believe
in organic farming.”
Grimmway Farms has
and operated since its
founding in 1968.
Known for its carrot
production and innovation, the Bakersfield,
has become an industry leader in organic and sustainable farming.
The Cal-Organic division at Grimmway offers more than 65
different organic fruit and vegetable items year-round. “We con-
trol and manage 100 percent of the organic acreage we farm, giv-
ing us a strong, diversified land base to support the shifting con-
sumer demand,” says Jennifer Hayslett, brand manager, Grimmway
Farms and Cal-Organic Farms. “We are continuously looking for
new ways to advance the technology of organic agriculture to pro-
vide our consumers with the finest quality organic produce.”
Grimmway’s sustainability practices are ongoing and evolving,
but currently include: integrated pest management; innovative irri-
gation methods to minimize water usage; a 4.25-megawatt fleet of
solar panels to power production facilities; optimized energy effi-
ciency; and its Green Waste Initiative. In 2014, Grimmway intro-
duced TRUE Organic juice with the release of six fruit and vegeta-
ble flavors that utilized vegetables from the Cal-Organic operation
that did not meet fresh market standards.
JUNE 13-15, 2017
WEST HALL, McCORMICK PLACE, CHICAGO
FIND THE MOST
INNOVATIVE SOLUTIONS IN PRODUCE