|GHQ| RETAIL SPOTLIGHT
baking,” he says.
Perched atop the bakery case is one more example of the care, effort,
love and detail that the Woodlake Market crew put into their operation
in the form of a replica of Woodlake Market’s signature wooden exterior sign. Done in 100 percent chocolate by Josh Johnson, head pastry
chef at The American Club, in honor of the store’s 30th anniversary last
year, it is meticulous in its detail—even the screws and the threading on
the bolts is done in chocolate.
“We had talked to Mr. Kohler about updating the sign, maybe with
some neon to give it a modern feel,” Allison says. “He said ‘absolutely
not. It has character to it.’”
Woodlake Market’s deli department is also full of character.
“We are a scratch deli,” Allison says. “About 95 percent of our prod-
Seafood is supplied by the Houmann’s division of Supreme Lobster,
ucts are made internally, all of our soups, salads, entrées, take-and-bake
pizzas—even the pizza crust is made from scratch in the pastry kitchen
at The American Club.”
Everything is made without preservatives, and the signature pre-
pared foods fly out the door. Chicken Saltimbocca is a popular seller,
and Woodlake Market sells through 250 to 300 pounds of its grilled
chicken breast a week. Grilled salmon is another fast-mover for shop-
pers who do not have time to buy raw fish at the service seafood case.
Fortune Fish and Sea 2 Table.
“Sea 2 Table is a direct shipper from the docks,” Bugni says. “My order
Beef is primarily sourced from Meats by Linz out of Chicago. “We are
that will come in tomorrow will have been out of the water for less than
24 hours. There’s no middleman. The fishermen are doing all of the
harvesting themselves and I get a report of who the fisherman was and
the name of his boat so I can tell my customers exactly who caught it.”
More than half of the adjacent service meat case is devoted to pre-
pared entrées. “Our customers want to be able to buy prepared,” Allison
says. “I tell them they can look like a hero without having to do a whole
lot. They basically have to just turn the oven on and throw it in. And you
can’t buy all of the ingredients and make it for less than what you are
going to pay for buying it already done.”
The counter has proven so popular management is contemplating
shrinking the self-service case, or maybe doing away with it altogether.
With bene;ts that go beyond the meat
case, a partnership with the Star Ranch
Angus® brand team means having access
to customer service and marketing
support that works for your bottom line.
In a recent study comparing the sales of
stores utilizing our branded elements
with stores that did not, Star Ranch
Angus branded beef contributed to a 13%
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Let’s work together in bringing these
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®/© 2017 Tyson Foods, Inc.
“Star Ranch Angus® Beef In Store Promotion Material Test”
Midan Marketing. Spring 2015