|GHQ| RETAIL SPOTLIGHT
The Shops at
795A Woodlake Road
Village of Kohler, WI 53044
WoodlakeMarket.com With an emphasis on perishables, local and organic groceries, alcoholic beverages
and chocolates, Woodlake Market aces the competition. BY RICHARD TURCSIK
HOLE IN ONE
TO GE T JUS T AN INKLING of what makes Woodlake Market in the Village of Kohler, Wis. unique, take a look at the wood plank flooring in produce and the other perish- ables departments. Sure, lots of supermarkets have “wooden” floors in
their produce departments—faux wood linoleum is all the rage in contemporary designer circles, after all—but at Woodlake Market the flooring is actual wood, and it comes with a rich history. The three-inch slats
are preserved from the old gymnasium floor of the former Recreation
Hall of The American Club, the building across the street (now the
Kohler Design Center) where the immigrant workers of the Kohler Co.,
the village’s namesake manufacturer of plumbing supplies, generators
and motors, played basketball, exercised and attended ballroom dances.
When the Recreation Hall closed in the 1980s, company CEO Herb
Kohler had the floor moved over to the new company-owned super-
market he was building.
“We can’t ever finish the floor,” says Gerald Allison, business man-
“The whole reason that the store exists is because Mr. Kohler wanted
ager for Woodlake Market and KOHLER Original Recipe Chocolates.
“We can’t ever sand it. Mr. Kohler is very clear that he wants it pre-
served in its natural state. As you see it now is how it was. We wash it
every night and that helps maintain it. The nice thing is the aging of it
continues to give it its character.”
Opened in 1986, Woodlake Market anchors The Shops at Woodlake,
part of Kohler Co.’s resort division that also includes The American
Club hotel and the world-renowned Blackwolf Run and Whistling
Straights golf courses.
to basically have a village market, something for the people who lived
in the Village. Not just for the Kohler employees, but the other residents
as well,” Allison says.
Today, Woodlake Market not only serves those populations, but
also draws from a much wider radius. It is the “go to” supermarket