Wells Enterprises, based in La Mars, Iowa, is introducing a whole litter of ice
cream treats under its Blue Bunny brand, just in time for the summer ice
Blue Bunny Bunny Snacks are individually-wrapped, portion-controlled treats.
Packaged in a unique, eye-catching, clear plastic resealable gusseted bag, Bunny
Snacks are available in Chocolate Vanilla Twist, vanilla ice cream with fudge
swirls layered between vanilla and chocolate cookies; Chocolate Chip Cookie,
vanilla ice cream layered on a chocolate chip cookie, dipped in milk chocolate
Cream ice cream filled with chocolate
cookie pieces and layered on a chocolate
cookie with a white confectionery coating; and Salted Caramel Pretzel, vanilla
ice cream layered with indulgent salted
caramel and chocolate covered pretzel
pieces coated in chocolate with an extra
caramel candy drizzle. A six-pack has a
suggested retail price of $3.69-$3.99.
“Mini treats are on-trend across many categories and we are bringing that to
this new Bunny Snacks platform,” says Greg D’Alessandro, senior brand manager
for Blue Bunny. “It is portion control but without any compromise. The packag-
ing takes less space in the home freezer and condenses as the consumer eats the
In its flagship 46-ounce clear carton ice cream line, Blue Bunny is adding five
additional flavors: PB ‘N Cones, vanilla ice cream with swirls of creamy peanut
butter and crunchy chocolate-dipped cone pieces; Rockin’ Rocky Road, chocolate
ice cream with marshmallow and fudge swirls and chocolate dipped almonds;
Mint Cookie Crunch, classic mint ice cream with fudge swirls and mint chocolate
cookie chunks; Monster Cookie Mash, peanut butter ice cream with a fudge rib-
bon and monster cookie dough bites; and Toffee Brownie Twist, toffee ice cream
with caramel fudge swirls, brownie chunks and toffee pieces.
In addition, Cherrific Cheesecake, cheesecake ice cream with cherry and graham swirls, which had been a seasonal flavor, is now available year-round.
DOING THE (BLUE)
Hide Wood Pallets
Keep Products off Floor
Trash • Recycle Bins Dunnage Racks
Storage • Backrooms