Get your papers in order, the annual National Stationery Show (NSS) will be held
May 21–24 at the Jacob K. Javits Convention Center in New York.
According to its organizers, Emerald Expositions, the NSS is the only North
American trade show for global buyers and sellers of specialty paper products, including
greeting cards, custom invitations, announcements, gift wrap, calendars and journals, as
well as lifestyle gifts such as candles, toys, personal care and travel gadgets.
More than 10,000 industry professionals from 48 states and 77 countries are expected
to attend and visit the more than 800 exhibitors. Some 200 exhibitors start their debut at
each show, many in #fresh, a juried section of companies one to five years in business.
Another dedicated section of the show, The Supply Side, features exceptional production and finishing services for stationery and gift companies. NSS is co-located with
SURTEXO, the premiere event for sourcing original art and design, and ICFF.
By Richard Turcsik
Kayco is introducing Beetology, a line of craft
functional beverages that are designed to offer
health-conscious consumers a great tasting
product made with all the benefits of beets.
Officials at the Bayonne, N.J.-based company say that the line consists of five varieties
of organic, cold-pressed juices. All five varieties
are 100 percent non-GMO, U.S.D.A. Certified
Organic and Certified Fair Trade. The blends
contain no preservatives, additives, artificial colors or flavors. They are also non-soy, non-dairy,
and certified kosher, making them perfect for
anyone, any time, according to company officials. Beetology is available in six 8-ounce bottles per case and has a suggested retail price of
$3.99 per bottle.
“The movement toward simple, easy-to-
understand healthy ingredients is now in the
mainstream,” says Charles Herzog, the vice
president of new business development for
Kayco. “Beetology beverages contain no more
than five ingredients—nothing but organic,
natural, cold-pressed juice. We’re especially
proud of their pure, farm-to-table pedigree. You
can taste the difference with our juices, and we
use only the best of the best in order to offer
perfectly crafted blends for a crisp and uniquely
flavorful difference in every sip.”
“Beetology is out to prove just how sweet
and tasty this misunderstood root vegetable
is,” Herzog adds. “We travel the world to find
the best-tasting beets because we think that
beet juice will be the next big craze since
The Clorox Co. is celebrating the 100th anniversary of
its S.O.S. Soap Pads brand this year.
Developed in 1917 by a cooking utensil salesman named
Irwin Cox, the scrubbers were designed to help his customers
keep their new pans shiny. Cox’s wife is credited with invent-
ing the name S.O.S.—which stood for “Save Our Saucepans.”
“One hundred years is a remarkable accomplishment
and we’re thrilled to celebrate this milestone with our S.O.S.
brand,” says Ambra Duncan, associate brand director – Clorox
Studio, at The Clorox Co., based in Oakland, Calif. “It’s incred-
ible to witness a simple product born in one man’s basement
grow into a national cleaning powerhouse, and we’re looking
forward to another 100 years of S.O.S. pads making tough cleaning jobs easier.”
Today, S.O.S. Steel Wool Soap Pads are available in three scents—Regular, Lemon and
Lavender—while S.O.S. Non-Scratch Scrubbers are available for non-stick cookware and
other delicate surfaces.