GHQ EQUIPMENT, DESIGN & OPERATIONS
realizing the benefits of LED, not only with energy and maintenance
savings, but also in terms of the light quality that LEDs can provide
when it comes to color, clarity and intensity.
“A quality LED solution can provide an enhanced merchandising
experience for shoppers, especially in the prepared food and meat
departments,” he says.
Observers say that benchmark grocers go to great lengths to create
an inviting shopping experience for their shoppers and understand
that improving the full customer experience is key. Lighting clearly
adds to the overall aesthetics of the store and visual cues greatly influence a customer’s purchasing habits. Simply put, the better lit a facility
is—including the exterior parking lot and the interior of the store—
the more attractive it appears to customers.
Observers say that upon entering a store, lighting performance
becomes the foundation of customer experience. Just as overall cleanliness and attractive displays create a positive first impression for
shoppers entering a grocery store,
Schmidt, president and CEO of
Joule Energy. The New Orleans-based energy solutions provider
is best known for its LED lighting and utility-scale and commercial solar services. The Joule team
handles everything from initial site
audits, new system design and procurement and installation, while
consistently innovating to improve customers’ bottom line.
Research shows that consumers are drawn to light and that they
handle and interact with well-lit products more than those under dim
lighting. However, as Schmidt notes this also poses a challenge for
grocers to maintain even, bright lighting vertically so that products
on top, bottom and middle shelves get enough light. “Lighting that
reaches all of your products also makes labels easier to read, which
helps elderly customers especially,” he says.
There is a bottom line benefit as well. Observers say upgrading
lighting will not only improve the customer experience, but grocery
stores also stand to benefit from huge savings when they switch to
For instance, research shows that LED lighting requires 90 percent
less energy than incandescent lights. Even when compared to more
efficient fluorescent lights, LED T8 tubes are 50 percent more efficient than fluorescent T8 tubes. Additionally, LED lights typically last
more than 10 years, which represents a savings in replacement and
“Using LED lighting solutions means a better, more consistent
experience for customers with less disruption to your operations,”
says Schmidt. “With the grocery industry margins so tight, LED lighting is a no-brainer to lower fixed costs while improving your customer’s experience.”