GHQ SELLING WELLNESS
The on-the-go snacks and food brand launched the first part of what
Nature’s Bakery officials called, “a multi-phase brand re-invigoration”
and introduced two certified organic offerings.
The new Certified Organic Honey & Oat Soft Baked Bars and Certified
Organic Brownies are individually wrapped, non-GMO, dairy-free and
meet the school nutrition guidelines for calories and sugar.
And, for the first time, the Reno, Nev.-based company revealed its
newly refreshed logo, which is the first in a series of consumer-facing
brand upgrades that were outlined by founder, Dave Marson.
The new logo, packaging and other external branding is part of an
effort to better position the brand to Millennial moms and young fami-
lies that are especially interested in looking for organic, allergy-friendly
snacks, Marson said.
Pharmacare added gummies to its portfolio of Sambucol
black elderberry products and was showing them off on
the show floor. The gummies are vegan-friendly and
enriched with Sambucol, a black elderberry extract rich
in immune supporting flavonoids, which are considered to be powerful antioxidants.
“We want our products to be appealing to all con-
THE SEAWEED BATH CO.
sumers and palatable for everyone,” said Kimberly
Weld, vice president for the San Diego-based company.
“We’re bringing a delivery system for every consumer
with these new gummies.”
The highest concentration of anthocyanins are
found in black elderberries—nearly double the
amount found in any other fruit, Weld said. The presence of these antho-
cyanins gives black elderberries twice the natural antioxidant capacity of
blueberries and significantly more than cranberries, she added.
The Seaweed Bath Co. was exhibiting a range of new
products, including Purifying Detox Body Washes,
Exfoliating Detox Scrubs and Firming Detox
Creams. The Austin, Texas-based company’s products contain sustainably harvested bladderwrack,
which company officials said works to detoxify and
improve the appearance of skin. It also contains
powerful antioxidants and more than 65 vitamins,
minerals and amino acids.
“We really saw a void in the market for natural items and for more
products like these,” said Allison Grossman, co-founder, who added that
all products in the portfolio contain seaweed cut off the coast of Maine.
TH Foods is emphasizing new branding and gluten-free products this
year. The Loves Park, Ill.–based company’s Crunchmaster line features
a new logo and packaging design, and a website and advertising campaign to build consumer awareness. There are two new products, three
line extensions and one new seasonal product for Crunchmaster, while
the Harvest Stone brand is adding four line extensions.
The new products in the Crunchmaster line are a protein snack
cracker and a Tuscan Peasant cracker. The company is adding multi-seed artisan cheesy garlic bread, multi-seed signature buttermilk ranch
and dill and multi-grain Applewood smoked barbecue flavors to its
multi-seed and multi-grain lines. It is also adding a seasonal pumpkin
harvest cracker in the fall.
The Harvest Stone line is adding organic sprouted hummus and
organic native grains crackers to its line of crackers.
“Gluten-free is headed toward mainstream,” said Kim Holman, mar-
keting director. “As interest rises among those with celiac disease, other
gluten allergies and the general public, we want to keep expanding our
better-for-you cracker options with new products and exciting flavors.”
WYMAN’S OF MAINE
The 140-year-old family-run Milbridge, Maine-based operation, which
calls itself the second largest frozen fruit company in the U.S., has 15
SKUs in its line. Company officials said the fruit is from a naturally
occurring root system indigenous to Maine, the Canadian Maritimes
and parts of Quebec. Product is picked fresh and frozen within 24 hours
and there are no sugars or preservatives added.
“In a declining category, we are the only company that is doing well,”
said Natalie Ranalli, a sales and marketing associate with Wyman’s. “We
are growing because we offer a good product that is a convenient way for
moms to give their kids a healthy, nutritious snack.” A 3-pound resealable package in the line, which includes raspberries, blueberries, strawberries and mixed berries, has a suggested retail price of $10.99.