GHQ SELLING WELLNESS
With a branding and packaging overhaul
underway, Boston-based artisan sorbetto and
gelato-maker Ciao Bella had a bright display at
While the new brand design maintains
some familiarity, it also brings back its iconic
“C” swirl, reminiscent of the company’s early
days. Along with the new logo, Ciao Bella is
replacing its current 14-ounce jar with a larger,
cylindrical shaped 16-ounce container.
“We were excited to launch our new branding and packaging,” said
Kevin Riveroll, vice president of sales and marketing. “Not only did we
redesign our labels to be more on trend, in an unprecedented move,
we increased the size of our jars from 14-ounce back to a true pint of
16-ounce without increasing our price. Our goal was to evolve the
brand to be more on trend, and of course competitive at retail on a price
per ounce basis.”
Evolution Fresh debuted its Coolers, available in three varieties, and
nutrient-dense Organic Superfoods Juices, available in four varieties.
“The No. 1 and No. 2 things consumers say they are looking for in
cold pressed juice is a healthy snack and refreshment. These lines meet
those needs,” said Jimmy Rosenberg, founder and chief juice officer of
the Rancho Cucamonga, Calif.-based company.
Evolution Fresh’s Coolers, available in Tropical Hibiscus, Raspberry
Citrus and Blueberry Mint—which joins its currently available
Watermelon Juice—hit shelves in March. The Coolers blend real cold-
pressed, high-pressure processed fruit juices, and cold-brewed tea.
Inspired by Evolution Fresh founder Jimmy Rosenberg’s morning
smoothie routine, Organic Superfoods Juices combine cold-pressed
fruit and vegetable juices with coconut milk and at least seven super-
foods in each bottle.
The Organic Superfoods Juices, available in Thriving Greens, Cocoa
Spice, Tropic of Ginger and on-trend Goldenmilk, will hit shelves in June.
Lärabar, a brand of Minneapolis-based General Mills, launched Nut &
Seed Crunchy Bars and added two flavors to its line of Bites.
The new Nut & Seed Crunchy Bars combine nuts and seeds with
honey and maple syrup.
They feature sprouted
chia seeds and are Non-
GMO Project verified,
gluten-free, soy-free and
kosher. The bars come in
three flavors: Maple Cinnamon; Honey Almond Cranberry; and Dark
Chocolate Almond. Lärabar’s bites are made from a few simple ingredi-
ents, rolled together and dusted with coconut flour. The Bites now come
in new Caramel Sea Salt and Chocolate Hazelnut flavors.
Mason Vitamins showcased its new Sugar Free
Probiotic Gummy, which Patricia Jones, senior
manager, new business development for the Miami
Lakes, Fla.-based company, said is “dramatically”
different from other gummy vitamins.
“Mason Vitamins creates a point of difference
via a pectin base—as opposed to the standard, gel-
atin-based products—and a unique orange/straw-
berry flavor,” Jones said.
She added that one Sugar Free Probiotic Gummy
delivers 2.5 billion CFUs per gummy versus the
four to five gummies needed to get the same dosage
in competitive products. Each gummy contains only 10 calories.
“We also utilize bright call-outs on our label to indicate points of dif-
ference from our competitors,” Jones said.
NATURAL AMERICAN FOODS
Natural American Foods is offering Buzz & Bloom Honey, a line of
honey sourced from six countries around the globe and designed to
offer consumers a better tasting, healthier product. The 14 SKUs in the
line include: organic, raw, single-serve and spreadable honey products.
Suggested retail prices range from $2.99 to $5.99.
“There is tremendous duplication in the honey segment,” said John
Rzeszut, vice president of marketing for the Onsted, Mich.-based company. “But not all honey is the same quality, even for a single-ingredient
product. We get honey from around the world to diversify the taste and
enhance the flavor. And, we process it at a lower temperature than other
companies that overheat it and strain it, not filter it. This process leaves
in more of the natural pollen and we can offer honey that is much closer
to the way it exists in nature.”